Facebook Ad Library

Use the Facebook Ad Library in Competitors to research ads from Meta advertisers. Save useful examples and adapt their ideas to your brand.

This feature is available when Competitors is enabled under Plan and research in the sidebar.

Find competitor ads

1. Select Competitors under Plan and research in the sidebar. Outside a project, choose a project when prompted.
2. Search for a company and select the advertiser.
3. Set the country, ad status, language, or date filters.
4. Choose Top impressions or Most recent under Sort.
5. Select Apply filters.
6. Select an ad to inspect its creative and copy.

Use Save company to return to an advertiser. Use Save view after applying filters to keep the current search settings. Open either one from Saved searches beside the company search.

Save and adapt an ad

1. Select Save & transcribe on an ad you want to study.
2. Open the ad under Saved ads and wait for its transcript to become ready.
3. Select Draft hooks to create hook ideas, or Draft script to create a script from the transcript.
4. Review the output, then select Save hooks to Messaging or Save script to Messaging.
5. Select See saved copy in Messaging to open that copy in Messaging.

Add product details to your project context before adapting an ad. Sovran needs this context to create text for your brand. Check the generated wording before you use it in an ad.

A transcript must be ready before you can create a script. Some ads do not have speech that can be transcribed.

Impressions and ad status help you compare examples. They do not establish that an ad is profitable or will work for your brand.