Messaging Library

What Is the Messaging Library?

The Messaging Library is a project-level workspace for defining who you are talking to, what angle to use, and generating on-brand text overlays and voiceover scripts. It lives under the Strategy section alongside the Context Vault.

Personas

Define your target customer segments to help AI generate more relevant content:

1. Go to the Personas tab and click "Add Persona".
2. Fill in demographics, pain points, motivations, and desired outcomes.
3. Save the persona.

Personas are referenced when generating text and scripts, so the AI tailors messaging to each specific audience.

Messaging Angles

Angles represent distinct creative strategies for speaking to your personas — urgency, social proof, aspiration, fear of missing out, and so on.

1. Go to the Angles tab.
2. Create angles with names, descriptions, and optional "do say / don't say" guidelines.
3. Link angles to specific personas for targeted content generation.

Generating Text & Scripts

The Generate tab lets you produce text overlays and voiceover scripts using AI:

1. Select a persona and angle.
2. Optionally provide a custom prompt or additional instructions.
3. Click Generate to produce variants.
4. Save the best outputs to your library for reuse.

Generated text pulls from your Context Vault to stay grounded in your actual brand — not generic marketing copy.

Library Tab

Browse, search, and manage all saved text entries:

• Filter by persona, angle, or type (overlay vs. script).
• Reuse entries across the video editor — the AI Editor Chat can search your library and add saved text directly to the timeline.

Suggestions Tab

If you have a connected Meta ad account, the Suggestions tab shows AI-generated messaging recommendations based on your ad performance data — helping you identify what resonates with your audience.