Messaging Library

What Is the Messaging Library?

The Messaging Library is a project workspace for defining who you are talking to and what angle to use. It also stores text overlays and voiceover scripts. Open it from Brief & Insights, with the Context Vault.

Personas

Define your target customer segments to help AI generate more relevant content:

1. Go to the Personas tab and click "Add Persona".
2. Fill in demographics, pain points, motivations, and desired outcomes.
3. Save the persona.

Personas are referenced when generating text and scripts, so the AI tailors messaging to each specific audience.

Messaging Angles

Angles are different creative strategies for your personas. Examples include urgency, social proof, aspiration, and fear of missing out.

1. Go to the Angles tab.
2. Create angles with names, descriptions, and optional "do say / don't say" guidelines.
3. Link angles to specific personas for targeted content generation.

Generating Text & Scripts

The Generate tab lets you produce text overlays and voiceover scripts using AI:

1. Select a persona and angle.
2. Optionally provide a custom prompt or additional instructions.
3. Click Generate to produce variants.
4. Save the best outputs to your library for reuse.

Generated text uses your Context Vault to stay grounded in your brand.

Library Tab

Browse, search, and manage all saved text entries:

• Filter by persona, angle, or type (overlay vs. script).
• Reuse entries in the video editor. The AI Editor Chat can search the library and add saved text to the timeline.

Suggestions Tab

If you connect a Meta ad account, Suggestions can show messaging recommendations from ad performance data.