Messaging Library

What Is Messaging?

Messaging is a project workspace for defining who you are talking to and what angle to use. It also stores text overlays and voiceover scripts. Open Messaging under Plan and research in the sidebar. Outside a project, choose a project when prompted.

Use Create to draft text, Saved copy to find saved hooks and scripts, and Strategy to manage personas and angles.

Personas

A persona is who the ad speaks to. Drafts use its pains, outcomes, and words.

1. Open Strategy and select Add persona.
2. Enter a Name and a Description.
3. Optional: open Audience cues and add Pain points, Desired outcomes, Objections, Tone hints, and Keywords, one per line.
4. Select Add persona.

To let Sovran fill in the fields, select Draft. Add an optional Focus first. Press Enter in Focus to draft. Review the fields before you save.

When Brief has an audience without a saved persona, select Draft persona beside that audience. Review the generated fields before you save.

Messaging Angles

An angle is the promise an ad leads with. Examples are social proof, urgency, and value.

1. Open Strategy and find Angles below the personas.
2. Select Add angle. Enter a name and a description, or start from a common angle.
3. Optional: add lines the copy must say and lines it must not say.
4. Select Add angle.

Any persona can use any angle. You choose the pair when you draft.

When you delete a persona or an angle, saved copy keeps its text and loses that tag.

Draft hooks and scripts

Open Create to draft hooks and voiceover scripts:

1. Choose Hooks or Script.
2. Select a Persona and an Angle.
3. Optional: open Settings. Choose a Template or keep Sovran default. Set the Length, the number of Hooks, and Creative direction for this draft.
4. Select Draft.
5. Edit the results. Save one hook with Save, or select several and choose Save selected.

Drafts use your Brief to stay grounded in your brand. If a draft fails, your earlier results stay on screen. Your settings and results also stay when you switch to Saved copy or Strategy and come back.

Scripts can have up to 1,000 characters. The counter below the script shows the length. Shorten a longer script before you save it.

Save Writing Templates

Select Create template to save a name and free-text instructions. Add examples in the instructions. Use Copy Sovran default to start with Sovran's current instructions.

Use up to 80 characters for the name and 4,000 characters for the instructions. Names must be unique within the workspace and format. Select Save and use to save and select the template. This does not start generation.

Templates are shared across projects in the same workspace. Workspace members can use Manage templates to edit, copy, or delete them. Script templates also appear in Voiceover Remixes and AI Avatar.

In an existing template, Copy template opens an editable copy. It keeps your current edits. Select Save and use to save the copy. If you select Save and use without changes, Sovran selects the existing version.

A customer template replaces Sovran's creative formulas. Project facts, brand rules, audience, angle, language, and output limits still apply. Audience, angle, length, and hook count stay in the form. Creative direction applies to the current request and is not saved in the template.

Hooks and Script keep separate template selections. A project change resets both selections to Sovran default. If another member edits or deletes a selected template, reload templates before drafting. The dialog keeps unsaved edits after a conflict. You can load the latest version or choose Copy template, then Save and use to save your edits in a new template.

Saved copy

Find, edit, and reuse saved hooks and scripts:

• Search the text and labels. Filter by Hooks or Scripts, persona, angle, source (for example, From Ad Spy), or Favorites.
• Select Show more to load more saved copy.
• Select Use in editor for a hook, or Create voiceover for a script.
• Open More actions, then Edit text, label, and tags, to change the text, the label, or the personas and angles on saved copy. Copy saved from the editor or a voiceover starts without tags.
• Select Add existing copy to save a hook or script from a past campaign. If the same text is already saved, Sovran adds the new tags to it. It adds your label only when the saved copy has none.
• The AI Editor Chat can search saved copy and add it to the timeline.

Suggestions

Meta integrations are temporarily unavailable. While they are paused, Create does not show Suggestions. When Meta returns, a connected Meta ad account adds messaging suggestions from ad performance data under Create → Suggestions.