Free Tools for Performance Marketers
Built by the Sovran team. No login required, no email gating. Just useful tools backed by real data.
Calculate video ad hook rate, benchmark attention quality, diagnose weak openings, and plan the next hook testing batch.
Try it freeCalculate video completion rate, quartile retention, cost per completed view, and the next hook, body, or CTA test to run.
Try it freeCalculate cost per thousand impressions, target gap, delivery at target, and creative actions for paid social media efficiency.
Try it freePlan daily spend, creative testing split, forecast delivery, and video production actions for Facebook ads.
Try it freeGenerate a Facebook ads launch and optimization checklist with tracking, creative testing, and video ad production steps.
Try it freeGenerate primary text, headlines, descriptions, hook overlays, CTA variants, and test notes for Facebook ads.
Try it freeGenerate a client-ready Facebook ads report with KPI summary, creative readout, insights, action items, and next test plan.
Try it freeBuild a client-ready Facebook ads proposal template with scope, deliverables, timeline, measurement plan, and creative testing roadmap.
Try it freeBuild a Meta-ready Facebook video ad template with timed hooks, body, proof, CTA, overlays, placement notes, and variation ideas.
Try it freeGenerate a structured ad script with hook, problem, solution, proof, CTA, shot list, and production notes.
Try it freeBuild a production-ready video sales letter template with proof beats, objection handling, CTA, cutdown ideas, and modular variant notes.
Try it freeBuild a modular video ad template with hook, problem, solution, proof, CTA, shot list, overlays, and variation ideas.
Try it freeBuild a timed TikTok ad template with modular script blocks, overlay copy, shot direction, and variation ideas.
Try it freeGenerate TikTok-native script variations with hooks, body blocks, CTAs, overlays, first-frame notes, and test notes.
Try it freeBuild a 9:16 Story ad storyboard with timing, shot direction, overlay copy, CTA, and variation ideas.
Try it freeForecast Instagram spend, CPM, CPC, CPV, CPA, ROAS, and the Reels or Story creative volume needed for the next test.
Try it freeGenerate a production-ready video shot list with timing, framing, motion and audio notes, overlays, and an asset checklist.
Try it freeGenerate paid social video hooks with first-frame ideas, overlay copy, shot notes, and test groups for Meta, TikTok, Shorts, Stories, and feed ads.
Try it freeGenerate YouTube Shorts hook lines, first-frame ideas, overlay text, opening shot notes, and test groups for Shorts ads.
Try it freeGenerate a timed YouTube Shorts script with first frame, voiceover, overlay text, B-roll notes, CTA, and variation ideas.
Try it freeGenerate TikTok-native hook lines, first-frame ideas, overlay text, and test variants for paid social creative testing.
Try it freeGenerate a UGC script template with hook, body, proof, CTA, B-roll notes, overlays, and variant prompts.
Try it freeGenerate a creator-ready UGC brief or influencer brief template with deliverables, talking points, shot list, usage rights, and modular ad variation handoff.
Try it freeGenerate an ad creative brief template with campaign angle, message hierarchy, hook ideas, shot list, and production notes. Free, no login required.
Try it freeCalculate when your Meta ads will fatigue, how many new creatives you need monthly, and compare production costs. Built on Meta's published research.
Try it freeEstimate monthly video ad production cost by method, volume, complexity, and media spend, then compare modular production economics.
Try it freeForecast YouTube spend, CPV or CPM, views, clicks, conversions, CPA, ROAS, and YouTube CPM calculator planning assumptions.
Try it freeBuild timed YouTube ad templates with script blocks, shot direction, overlays, variation ideas, and production notes.
Try it freeCalculate sample size, total traffic, duration, and guardrails before launching a paid social creative test.
Try it freeBuild a 30-day paid social or Facebook ads plan template with creative slots, launch roadmap, naming rules, and a production checklist.
Try it freeBuild a creative production workflow map with roles, weekly rhythm, asset handoffs, approvals, and testing loop.
Try it freeCalculate cost per acquisition, break-even CPA, target gap, and creative actions for lowering acquisition costs.
Try it freeCalculate your return on ad spend, find your break-even ROAS, and benchmark against industry averages. Free, instant results.
Try it freeBuild Meta-ready ad templates across Feed, Reels, and Stories with timed creative blocks, safe-zone notes, overlays, variation ideas, and a production checklist.
Try it freeInput your hooks, bodies, and CTAs - instantly generate every combination with structured naming conventions and a downloadable CSV.
Try it freePick your objective, industry, and platform to generate a benchmark-backed hook-to-CTA sequence for your next video ad.
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