Free Tools for Performance Marketers
Built by the Sovran team. No login required, no email gating. Just useful tools backed by real data.
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Most popular tools
Hook Rate Calculator
Calculate video ad hook rate, benchmark attention quality, diagnose weak openings, and plan the next hook testing batch.
Try it freeInstagram Ads Calculator
Forecast Instagram spend, CPM, CPC, CPV, CPA, ROAS, and the Reels or Story creative volume needed for the next test.
Try it freeCreative Brief Generator
Generate an ad creative brief template with campaign angle, message hierarchy, hook ideas, shot list, and production notes. Free, no login required.
Try it freeVideo Completion Rate Calculator
Calculate video completion rate with the video completion rate formula, quartile retention, cost per completed view, and the next hook, body, or CTA test to run.
Try it freeFacebook Ad Budget Calculator
Plan daily spend, creative testing split, forecast delivery, and video production actions for Facebook ads.
Try it freeTikTok Script Generator
Use a TikTok script generator to create hooks, body blocks, CTAs, overlays, first-frame notes, and test notes.
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Find the right tool for the job
Measure performance
Calculate delivery, attention, acquisition cost, return, fatigue, and testing requirements.
Hook Rate CalculatorCalculate video ad hook rate, benchmark attention quality, diagnose weak openings, and plan the next hook testing batch.Video Completion Rate CalculatorCalculate video completion rate with the video completion rate formula, quartile retention, cost per completed view, and the next hook, body, or CTA test to run.CPM CalculatorCalculate cost per thousand impressions, target gap, delivery at target, and creative actions for paid social media efficiency.Facebook Ad Budget CalculatorPlan daily spend, creative testing split, forecast delivery, and video production actions for Facebook ads.Google Ads Budget CalculatorForecast Google Ads spend, CPM, CPC, CPV, CPA, ROAS, testing budget, and video ad production targets.Instagram Ads CalculatorForecast Instagram spend, CPM, CPC, CPV, CPA, ROAS, and the Reels or Story creative volume needed for the next test.Creative Testing CalculatorCalculate when your Meta ads will fatigue, how many new creatives you need monthly, and compare production costs. Built on Meta's published research.Ad Frequency CalculatorCalculate ad frequency, fatigue risk, refresh timing, and how many fresh video ad variations to produce next.Video Production Cost CalculatorEstimate monthly video ad production cost by method, volume, complexity, and media spend, then compare modular production economics.YouTube Ads CalculatorForecast YouTube spend, CPV or CPM, views, clicks, conversions, CPA, ROAS, and YouTube CPM calculator planning assumptions.AB Test Sample Size CalculatorCalculate sample size, total traffic, duration, and guardrails before launching a paid social creative test.CPA CalculatorCalculate cost per acquisition, break-even CPA, target gap, and creative actions for lowering acquisition costs.ROAS CalculatorCalculate your return on ad spend, find your break-even ROAS, and benchmark against industry averages. Free, instant results.
Generate and test hooks
Develop stronger openings for TikTok, YouTube Shorts, and paid-social video ads.
Video Hook GeneratorGenerate paid social video hooks with first-frame ideas, overlay copy, shot notes, and test groups for Meta, TikTok, Shorts, Stories, and feed ads.YouTube Shorts Hook GeneratorGenerate YouTube Shorts hook lines, first-frame ideas, overlay text, opening shot notes, and test groups for Shorts ads.TikTok Hook GeneratorGenerate TikTok-native hook lines, first-frame ideas, overlay text, and test variants for paid social creative testing.
Write and structure ads
Turn an angle into scripts, storyboards, briefs, shot lists, and platform-ready ad structures.
Facebook Ad Copy TemplateGenerate primary text, headlines, descriptions, hook overlays, CTA variants, and test notes for Facebook ads.Facebook Video Ad Template BuilderBuild a Meta-ready Facebook video ad template with timed hooks, body, proof, CTA, overlays, placement notes, and variation ideas.Ad Script GeneratorGenerate a structured ad script with hook, problem, solution, proof, CTA, shot list, and production notes.Ad Storyboard TemplateGenerate a timed ad storyboard with scenes, shot direction, voiceover, on-screen text, production notes, and variation prompts.Video Sales Letter TemplateBuild a production-ready video sales letter template with proof beats, objection handling, CTA, cutdown ideas, and modular variant notes.Video Ad Template BuilderBuild a modular video ad template with hook, problem, solution, proof, CTA, shot list, overlays, and variation ideas.TikTok Ad Template BuilderBuild a TikTok ad template with timed modular script blocks, overlay copy, shot direction, and variation ideas.TikTok Script GeneratorUse a TikTok script generator to create hooks, body blocks, CTAs, overlays, first-frame notes, and test notes.Instagram Story Ad Template BuilderBuild a 9:16 Story ad storyboard with timing, shot direction, overlay copy, CTA, and variation ideas.Video Shot List TemplateGenerate a production-ready video shot list with timing, framing, motion and audio notes, overlays, and an asset checklist.YouTube Shorts Script GeneratorGenerate a timed YouTube Shorts script with first frame, voiceover, overlay text, B-roll notes, CTA, and variation ideas.UGC Script Template GeneratorGenerate a UGC script template with hook, body, proof, CTA, B-roll notes, overlays, and variant prompts.UGC Brief TemplateGenerate a creator-ready UGC brief or influencer brief template with deliverables, talking points, shot list, usage rights, and modular ad variation handoff.Creative Brief GeneratorGenerate an ad creative brief template with campaign angle, message hierarchy, hook ideas, shot list, and production notes. Free, no login required.YouTube Ad Template BuilderBuild a YouTube ad template with timed script blocks, shot direction, overlays, variation ideas, and production notes.Meta Ad Template BuilderBuild Meta-ready ad templates across Feed, Reels, and Stories with timed creative blocks, safe-zone notes, overlays, variation ideas, and a production checklist.Video Ad Structure BuilderPick your objective, industry, and platform to generate a benchmark-backed hook-to-CTA sequence for your next video ad.
Plan tests and workflows
Build launch checklists, test matrices, reporting systems, proposals, and production plans.
Facebook Ads ChecklistGenerate a Facebook ads launch and optimization checklist with tracking, creative testing, and video ad production steps.Meta Ads Audit ChecklistGenerate a prioritized Meta ads audit checklist with tracking, delivery, creative fatigue, placement, offer, and next production checks.Facebook Ads Report TemplateGenerate a client-ready Facebook ads report with KPI summary, creative readout, insights, action items, and next test plan.Performance Marketing Report TemplateGenerate a performance marketing report with KPI summary, creative readout, decision log, next-test actions, and production requests.Facebook Ads Proposal TemplateBuild a client-ready Facebook ads proposal template with scope, deliverables, timeline, measurement plan, and creative testing roadmap.Creative Testing Matrix BuilderInput your hooks, bodies, and CTAs - instantly generate every combination with structured naming conventions and a downloadable CSV.Ad Testing TemplateBuild a structured ad testing template with hypothesis, variants, naming rules, launch checks, and readout criteria.Social Media Ads Plan TemplateBuild a 30-day paid social or Facebook ads plan template with creative slots, launch roadmap, naming rules, and a production checklist.Creative Workflow TemplateBuild a creative production workflow map with roles, weekly rhythm, asset handoffs, approvals, and testing loop.
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