Free Instagram Ads Calculator
Forecast Instagram spend, CPM, CPC, CPV, impressions, views, clicks, conversions, CPA, ROAS, and Reels or Story creative volume.
Forecast Instagram delivery and production volume.
Your Instagram forecast will appear here
Calculate spend, impressions, views, clicks, conversions, CPA, ROAS, and the Reels or Story volume to brief next.
How it works
Forecast Instagram spend and creative volume
Add spend, pricing model, CPM, CPC, CPV, CTR, CVR, order value, targets, objective, and testing share.
See expected impressions, views, clicks, conversions, CPA, ROAS, revenue, and target gap.
Use the Reels and Story variant recommendation to scope the next Instagram production batch.
More free tools
Build the next part of your ad workflow
Build a 9:16 Instagram Story ad storyboard with timing, shot direction, overlay copy, CTA, and variation ideas.
Calculate return on ad spend, break-even ROAS, and revenue targets before scaling paid social spend.
Calculate cost per thousand impressions, target gap, delivery at target, and creative actions for paid social efficiency.
FAQ
Instagram Ads Calculator FAQs
Ready to produce the Instagram creative volume your forecast needs?
Use Sovran to turn approved hooks, footage, proof beats, overlays, and CTAs into the recommended Reels and Story ad variants.