Footage is scattered across folders and old ads
Google Drive, Dropbox, desktop uploads, UGC, demos, and old winners all hold usable moments. The hard part is finding the right clips before the test window moves on.
Creative production for performance teams
50% off your first monthCode SAVE50
Make more video ads that convert, without hiring more editors.
Build reusable hook, body, and CTA blocks once, then render every combination and aspect ratio as an export-ready ad batch.
30-day money-back guarantee
Secured with Stripe
Create video variations in minutes
Sovran · Modular Builder
Editable draft ready
Hook 04 · Social proof · 9:16
4 aspect ratios rendered
12 variations ready to download
Trusted by 1,100+ performance marketers turning footage into fresh ad tests
- 01GroundBrand context and footage
- 02FindReusable hooks, proof, and CTAs
- 03Build & exportEditable, multi-format variations
Creative fatigue is an operating problem.
Your Meta ads fatigue faster than your team can make the next batch.
Performance teams already have footage, brand context, and proven creative. The hard part is turning those inputs into the next ad batch before the testing window closes.
Editor queues slow the next test
Performance teams need editable drafts, captions, hooks, and cuts while the angle is still fresh. Waiting on another traditional edit request slows the learning cycle.
Winning footage is hard to reuse systematically
The strongest hooks, proof points, and CTAs are buried inside old ads. Without a reusable clip library, the next batch starts from scratch.
Creative fatigue shows up fast.
- 50% of ads don't last more than 2 days
- Source: Meta
- 60% drop in conversions after 4 repeated exposures
- Source: Meta
- 2% of creatives get 43% of total spend
- Source: Appsflyer
“It took our designers an hour to create one variation. Now creative managers can do it in 15 minutes. It's 4x faster with Sovran.”
VN
Viktoriia NiemaiaHead of Creative, Applyft
Meet Sovran. Your creative production system.
Turn footage and brand context into editable drafts, modular variations, and export-ready batches—without another editing queue.
01 · Ground
Give every draft a point of view.
Brief and Messaging keep the creative brief tied to product specs, proof points, scripts, notes, and approved brand evidence.
Brief
All Assets
Drive, Dropbox, desktop
Proof and testimonials
02 · Find
Turn footage into reusable moments.
Cut Clips surfaces hook, body, CTA, and transcript candidates so your next edit starts with approved material, not a blank timeline.
Hook candidate
Cut Clips
Proof line
Transcript range
CTA moment
Approved clip
Transcript module
Ready to export
03 · Build & export
Make the next batch editable and delivery-ready.
Use Creative Copilot, captions, modular rendering, and the timeline editor to create multi-format variations ready to download or export to Drive and Dropbox.
ClipApproved hook
ScriptContext brief
OverlayCaption angle
CTAOffer close
Customer outcome
Remix your first ad“Sovran allowed us to boost creative testing on our largest UA channel by 170% month-over-month. By exploring new combinations of hooks and body videos, we not only discovered new top-scaling ads but also identified themes that we might not have tested otherwise.”
Customer proof
What our users say
Performance teams use Sovran to ship more creative, test more variations, and keep winning footage working.
I think Sovran is fantastic and the potential is astronomical. As such, I will be conducting a presentation with the wider marketing team at Quad Lock to demonstrate Sovran's use and encourage that we plan our process around it - from pre-production to going live!
Callum Padgham
Video Creative, Quad Lock
Honestly don't know why this wasn't in my life sooner! It's pretty self explanatory so far, have made quite a few iterations of ads already.
Naomi Peh Haeger
Creative Strategist, Spacegoods
Working with Sovran has been a game-changer for our paid media strategy. They helped us streamline our creative testing process, significantly increasing the number of creatives we test. As a result, we were able to scale our monthly media spend while consistently hitting our KPIs.
Dominik Meyer
Head of Growth, Pickup Music
I think Sovran is fantastic and the potential is astronomical. As such, I will be conducting a presentation with the wider marketing team at Quad Lock to demonstrate Sovran's use and encourage that we plan our process around it - from pre-production to going live!
Callum Padgham
Video Creative, Quad Lock
Honestly don't know why this wasn't in my life sooner! It's pretty self explanatory so far, have made quite a few iterations of ads already.
Naomi Peh Haeger
Creative Strategist, Spacegoods
Working with Sovran has been a game-changer for our paid media strategy. They helped us streamline our creative testing process, significantly increasing the number of creatives we test. As a result, we were able to scale our monthly media spend while consistently hitting our KPIs.
Dominik Meyer
Head of Growth, Pickup Music
Perfect timing for us as we've just started a new creative process that tests variants like this super heavily and quickly. Will help us save a good amount of time and speed on our next iteration vs having to edit these all together and export 1 by 1.
Evan Laird
Head of Marketing, Hallow
Don't sleep on this product. One of the brightest growth creative strategists around Manson Chen is building a tool that solves a massive paint point for any brand or business trying to scale. A++
Michael Earl
CEO, Lazy Boy Agency
After spending the last 6 months creating hundreds of ads in Capcut, this tool is a lifesaver.
Aaron Baker
Founder, Gravl.ai
Perfect timing for us as we've just started a new creative process that tests variants like this super heavily and quickly. Will help us save a good amount of time and speed on our next iteration vs having to edit these all together and export 1 by 1.
Evan Laird
Head of Marketing, Hallow
Don't sleep on this product. One of the brightest growth creative strategists around Manson Chen is building a tool that solves a massive paint point for any brand or business trying to scale. A++
Michael Earl
CEO, Lazy Boy Agency
After spending the last 6 months creating hundreds of ads in Capcut, this tool is a lifesaver.
Aaron Baker
Founder, Gravl.ai
I created a bunch of variations last week and a handful have outperformed the control significantly. Saving tons of time!
Nabeel Ismail
Paid Social Director, Factor
It took our designers an hour to create one variation. Now creative managers can do it in 15 minutes. It's 4x faster with Sovran.
Viktoriia Niemaia
Head of Creative, Applyft
I created a bunch of variations last week and a handful have outperformed the control significantly. Saving tons of time!
Nabeel Ismail
Paid Social Director, Factor
It took our designers an hour to create one variation. Now creative managers can do it in 15 minutes. It's 4x faster with Sovran.
Viktoriia Niemaia
Head of Creative, Applyft
Choose your Base plan
Create and remix your own video ads. Choose monthly or annual billing. Both options include a 30-day money-back guarantee.
Base Monthly
Flexible monthly billing
$99 per month.
Unlimited asset storage
Base Annual
Best ValueSave 33% with annual billing
$66 per month, $792 billed yearly.
Unlimited asset storage
Details, plainly answered
Frequently asked questions
Imports, remixing, subscriptions, and exports—without the fine-print fog.
Turn today's footage and learnings into tomorrow's batch of tests.
Bring your creative library and brand context. Leave with editable, multi-format video ads ready for your existing launch workflow.
Remix your first ad
30-day money-back guarantee
Secured with Stripe
Create video variations in minutes