Footage is scattered across folders and old ads
Google Drive, Dropbox, desktop uploads, UGC, demos, and old winners all hold usable moments. The hard part is finding the right clips before the test window moves on.
The creative testing loop for Meta
Launch more Meta video ads that convert, without hiring more editors.
Sovran turns your messy footage and confusing performance data into a self-improving feedback loop.
30-day money-back guarantee
Secured with Stripe
Launch video ads in minutes
Sovran · Asset Bank
Daily draft ready
Hook 04 · Social proof · 9:16
Meta insights synced
Winner signals added to context
- 01GroundBrand context and footage
- 02BuildEditable drafts and variants
- 03LaunchMeta-ready creative tests
- 04LearnPerformance back into context
Trusted by 1,100+ performance marketers turning footage into fresh ad tests
Creative fatigue is an operating problem.
Your Meta ads fatigue faster than your team can make the next batch.
Performance teams already have footage, brand context, and Meta signals. The hard part is turning those inputs into the next ad batch before the testing window closes.
Editor queues slow the next test
Performance teams need editable drafts, captions, hooks, and cuts while the angle is still fresh. Waiting on another traditional edit request slows the learning cycle.
Performance learnings rarely become the next brief
Top hooks, top video ads, and accepted or dismissed AI suggestions often stay separate from the next round of creative planning.
Creative fatigue shows up fast.
- 50% of ads don't last more than 2 days
- Source: Meta
- 60% drop in conversions after 4 repeated exposures
- Source: Meta
- 2% of creatives get 43% of total spend
- Source: Appsflyer
“It took our designers an hour to create one variation. Now creative managers can do it in 15 minutes. It's 4x faster with Sovran.”
VN
Viktoriia NiemaiaHead of Creative, Applyft
Meet Sovran. Your performance creative loop.
Sovran turns footage, context, and performance learnings into daily drafts, modular variations, Meta launches, and guidance for the next test.
01 · Ground
Give every draft a point of view.
Context Vault and connected data keep the creative brief tied to product specs, proof points, scripts, notes, and what is working now.
Context Vault
Asset Bank
Drive, Dropbox, desktop
Meta insights
02 · Find
Turn footage into reusable moments.
Create Clips surfaces hook, body, CTA, and transcript candidates so your next edit starts with approved material, not a blank timeline.
Hook candidate
Create Clips
Proof line
Transcript range
CTA moment
Approved clip
Transcript module
Ready to export
03 · Build
Make the next batch editable.
Use Creative Copilot, Daily Drafts, captions, AI generation, modular rendering, and the timeline editor to move from brief to testable variations.
ClipApproved hook
ScriptContext brief
OverlayCaption angle
CTAOffer close
04 · Learn
Close the loop with Meta.
Publish into existing campaigns and ad sets in PAUSED state, then use hook performance and top-ad signals to guide the next batch.
Create clips
Build Daily Draft
Render variants
Name tests
Publish to MetaPAUSED
Read insights
Built for the whole test cycle
The workflow is already connected.
Move from context and imports to drafts, variants, launches, and insight-backed follow-up without stitching together separate tools.
Context Vault
Store product specs, websites, testimonials, ad scripts, notes, and connected performance data for grounded AI output.
Asset Bank imports
Bring in desktop files, Google Drive, and Dropbox footage with preparation states before editing or clipping.
Create Clips
Review Hook, Body, CTA, and transcript module candidates across source videos before exporting reusable moments.
Creative Copilot
Build editable hook-body-CTA drafts from selected videos, transcript ranges, captions, and brief constraints.
Daily Drafts
Schedule Sovran to prepare one editable draft per day from project videos and eligible brand context.
AI video and voiceover
Generate AI clips, voiceovers, captions, and B-roll when your existing footage needs new connective material.
Modular rendering and naming
Render multi-aspect variations with reusable blocks, captions, music, overlays, and custom naming tokens.
Meta launch and insights
Publish finished ads to Meta, track hook performance, and use top ads and suggestions to guide the next batch.
Remix your first ad“Sovran allowed us to boost creative testing on our largest UA channel by 170% month-over-month. By exploring new combinations of hooks and body videos, we not only discovered new top-scaling ads but also identified themes that we might not have tested otherwise.”
DBDan BrosseauHead of User Acquisition, Rewardify
Customer proof
What our users say
Performance teams use Sovran to ship more creative, learn faster, and keep winning footage working.
I think Sovran is fantastic and the potential is astronomical. As such, I will be conducting a presentation with the wider marketing team at Quad Lock to demonstrate Sovran's use and encourage that we plan our process around it - from pre-production to going live!
Callum Padgham
Video Creative, Quad Lock
Honestly don't know why this wasn't in my life sooner! It's pretty self explanatory so far, have made quite a few iterations of ads already.
Naomi Peh Haeger
Creative Strategist, Spacegoods
Working with Sovran has been a game-changer for our paid media strategy. They helped us streamline our creative testing process, significantly increasing the number of creatives we test. As a result, we were able to scale our monthly media spend while consistently hitting our KPIs.
Dominik Meyer
Head of Growth, Pickup Music
I think Sovran is fantastic and the potential is astronomical. As such, I will be conducting a presentation with the wider marketing team at Quad Lock to demonstrate Sovran's use and encourage that we plan our process around it - from pre-production to going live!
Callum Padgham
Video Creative, Quad Lock
Honestly don't know why this wasn't in my life sooner! It's pretty self explanatory so far, have made quite a few iterations of ads already.
Naomi Peh Haeger
Creative Strategist, Spacegoods
Working with Sovran has been a game-changer for our paid media strategy. They helped us streamline our creative testing process, significantly increasing the number of creatives we test. As a result, we were able to scale our monthly media spend while consistently hitting our KPIs.
Dominik Meyer
Head of Growth, Pickup Music
Perfect timing for us as we've just started a new creative process that tests variants like this super heavily and quickly. Will help us save a good amount of time and speed on our next iteration vs having to edit these all together and export 1 by 1.
Evan Laird
Head of Marketing, Hallow
Don't sleep on this product. One of the brightest growth creative strategists around Manson Chen is building a tool that solves a massive paint point for any brand or business trying to scale. A++
Michael Earl
CEO, Lazy Boy Agency
After spending the last 6 months creating hundreds of ads in Capcut, this tool is a lifesaver.
Aaron Baker
Founder, Gravl.ai
Perfect timing for us as we've just started a new creative process that tests variants like this super heavily and quickly. Will help us save a good amount of time and speed on our next iteration vs having to edit these all together and export 1 by 1.
Evan Laird
Head of Marketing, Hallow
Don't sleep on this product. One of the brightest growth creative strategists around Manson Chen is building a tool that solves a massive paint point for any brand or business trying to scale. A++
Michael Earl
CEO, Lazy Boy Agency
After spending the last 6 months creating hundreds of ads in Capcut, this tool is a lifesaver.
Aaron Baker
Founder, Gravl.ai
I created a bunch of variations last week and a handful have outperformed the control significantly. Saving tons of time!
Nabeel Ismail
Paid Social Director, Factor
It took our designers an hour to create one variation. Now creative managers can do it in 15 minutes. It's 4x faster with Sovran.
Viktoriia Niemaia
Head of Creative, Applyft
I created a bunch of variations last week and a handful have outperformed the control significantly. Saving tons of time!
Nabeel Ismail
Paid Social Director, Factor
It took our designers an hour to create one variation. Now creative managers can do it in 15 minutes. It's 4x faster with Sovran.
Viktoriia Niemaia
Head of Creative, Applyft
Start with Base
Subscribe to the plan built for your first 50 video ads, then upgrade from the dashboard as your remix pipeline grows. Every plan includes a 30-day money-back guarantee.
Base
For getting started
$99$66/monthSave $396/year
50 video ads a month
Generate 5 videos with AI
Creative Copilot
Daily ad drafts
Timeline editor + captions
Meta API Integration
Unlimited asset storage
Details, plainly answered
Frequently asked questions
Imports, remixing, subscriptions, exports, and Meta publishing—without the fine-print fog.
Turn today's footage and learnings into tomorrow's batch of tests.
Connect your creative library, Context Vault, and Meta insights so the next round starts from what your audience already told you.
Start Scaling
30-day money-back guarantee
Secured with Stripe
Launch video ads in minutes