Launch more Meta video ads that convert, without hiring more editors.

Sovran turns your messy footage and confusing performance data into a self-improving feedback loop.

Trusted by 1,100+ performance marketers remixing footage into fresh ad tests:

Quad Lock Logo
Spacegoods Logo
Pickup Music Logo
Hallow Logo
Fuelin Logo
WarriorBabe Logo
Quad Lock Logo
Spacegoods Logo
Pickup Music Logo
Hallow Logo
Fuelin Logo
WarriorBabe Logo

The Problem

Your Meta ads fatigue faster than your team can make the next batch.

Performance teams already have footage, brand context, and Meta signals. The hard part is turning those inputs into the next ad batch before the testing window closes.

Problem 1

Footage is scattered across folders and old ads

Google Drive, Dropbox, desktop uploads, UGC, demos, and old winners all hold usable moments. The hard part is finding the right clips before the test window moves on.

Problem 2

Editor queues slow the next test

Performance teams need editable drafts, captions, hooks, and cuts while the angle is still fresh. Waiting on another traditional edit request slows the learning cycle.

Problem 3

Performance learnings rarely become the next brief

Top hooks, top video ads, and accepted or dismissed AI suggestions often stay separate from the next round of creative planning.

Creative fatigue shows up fast.

50%

of ads don't last more than 2 days

Source: Meta

60%

drop in conversions after 4 repeated exposures

Source: Meta

2%

of creatives get 43% of total spend

Source: Appsflyer

It took our designers an hour to create one variation. Now creative managers can do it in 15 minutes. It's 4x faster with Sovran.

VN
Viktoriia NiemaiaHead of Creative, Applyft

The Solution

Meet Sovran. Your performance creative loop.

Sovran turns footage, context, and performance learnings into daily drafts, modular variations, Meta launches, and guidance for the next test.

Ground every draft. Give Sovran the product, message, and performance context behind the test.

Context Vault and connected data keep the creative brief tied to product specs, proof points, scripts, notes, and what is working now.

Context Vault
Asset Bank
Drive, Dropbox, desktop
Meta insights

Hook candidate

Create Clips

Proof line

Transcript range

CTA moment

Approved clip

Transcript module

Ready to export

Find reusable moments. Turn source videos into hook, body, CTA, and transcript candidates.

Clip
Approved hook
Script
Context brief
Overlay
Caption angle
CTA
Offer close

Build fresh edits. Use Creative Copilot, Daily Drafts, captions, AI generation, and the timeline editor.

Launch and learn. Render named variants, publish to Meta, and feed insights into the next batch.

Create clips
Build Daily Draft
Render variants
Name tests
Publish to MetaPAUSED
Read insights

Keep the loop tight: turn grounded source material into editable tests, move finished ads into market, and let hook performance shape the next round.

Built for the whole test cycle

The workflow is already connected.

Move from context and imports to drafts, variants, launches, and insight-backed follow-up without stitching together separate tools.

Context Vault

Store product specs, websites, testimonials, ad scripts, notes, and connected performance data for grounded AI output.

Asset Bank imports

Bring in desktop files, Google Drive, and Dropbox footage with preparation states before editing or clipping.

Create Clips

Review Hook, Body, CTA, and transcript module candidates across source videos before exporting reusable moments.

Creative Copilot

Build editable hook-body-CTA drafts from selected videos, transcript ranges, captions, and brief constraints.

Daily Drafts

Schedule Sovran to prepare one editable draft per day from project videos and eligible brand context.

AI video and voiceover

Generate AI clips, voiceovers, captions, and B-roll when your existing footage needs new connective material.

Modular rendering and naming

Render multi-aspect variations with reusable blocks, captions, music, overlays, and custom naming tokens.

Meta launch and insights

Publish finished ads to Meta, track hook performance, and use top ads and suggestions to guide the next batch.

Sovran allowed us to boost creative testing on our largest UA channel by 170% month-over-month. By exploring new combinations of hooks and body videos, we not only discovered new top-scaling ads but also identified themes that we might not have tested otherwise.

DB
Dan BrosseauHead of User Acquisition, Rewardify

Testimonials

What our users say

Performance teams use Sovran to ship more creative, learn faster, and keep winning footage working.

I think Sovran is fantastic and the potential is astronomical. As such, I will be conducting a presentation with the wider marketing team at Quad Lock to demonstrate Sovran's use and encourage that we plan our process around it - from pre-production to going live!
Callum Padgham
Callum Padgham
Video Creative, Quad Lock
Honestly don't know why this wasn't in my life sooner! It's pretty self explanatory so far, have made quite a few iterations of ads already.
Naomi Peh Haeger
Naomi Peh Haeger
Creative Strategist, Spacegoods
Working with Sovran has been a game-changer for our paid media strategy. They helped us streamline our creative testing process, significantly increasing the number of creatives we test. As a result, we were able to scale our monthly media spend while consistently hitting our KPIs.
Dominik Meyer
Dominik Meyer
Head of Growth, Pickup Music
I think Sovran is fantastic and the potential is astronomical. As such, I will be conducting a presentation with the wider marketing team at Quad Lock to demonstrate Sovran's use and encourage that we plan our process around it - from pre-production to going live!
Callum Padgham
Callum Padgham
Video Creative, Quad Lock
Honestly don't know why this wasn't in my life sooner! It's pretty self explanatory so far, have made quite a few iterations of ads already.
Naomi Peh Haeger
Naomi Peh Haeger
Creative Strategist, Spacegoods
Working with Sovran has been a game-changer for our paid media strategy. They helped us streamline our creative testing process, significantly increasing the number of creatives we test. As a result, we were able to scale our monthly media spend while consistently hitting our KPIs.
Dominik Meyer
Dominik Meyer
Head of Growth, Pickup Music

Start with Base

Begin with the plan built for your first 50 video ads. Start with a 7-day trial, then upgrade from the dashboard as your remix pipeline grows.

4 months free
Base

For getting started

$99$66/month
Save $396/year

50 video ads a month

Generate 5 videos with AI

Creative Copilot

Daily ad drafts

Timeline editor + captions

Meta API Integration

Unlimited asset storage

FAQ

Frequently asked questions

Details on imports, remixing, subscriptions, exports, and Meta publishing.

Turn today's footage and learnings into tomorrow's batch of tests.

Connect your creative library, Context Vault, and Meta insights so the next round starts from what your audience already told you.

Try it with your own footage. Cancel anytime.