Hook Demo Ads
Hook Demo Ads let you compare different openings, called hooks, with the same product demo and ending. Reuse your footage, or generate text and visual hooks with AI when you do not have the clips you need. Review each version before you choose which hooks to test.
Use your clips or generate new hooks
Find existing hook clips in Asset Bank, or create new hooks when you do not have suitable footage. Use Messaging Library to generate text hooks, such as a question or benefit to show on screen, and AI video to generate visual hooks, such as a new opening scene. Add the text or video to your ad in the editor while keeping the demo and ending the same.
Keep the demo and ending the same
Choose a saved draft that already contains your demo and call to action (CTA), the line that tells viewers what to do next. Open Generate drafts, then select it under Keep body and CTA fixed. Sovran uses that draft's body, where your demo belongs, and its CTA when it creates new hook versions.
Choose how many drafts to create
For spoken hooks from existing footage, use Generate drafts to request 5, 10, or 20 versions from your selected clips. Selecting a draft under Keep body and CTA fixed sets Variation priority to New hooks. You may get fewer drafts if the footage has too few suitable hooks.
Read each hook with the full script
Open Original script & details to read the hook, demo, and CTA together before you open the editor. Check whether the opening leads into the demo without a missing explanation or a change in the offer. Reject a hook that needs a different demo to make sense, even if it sounds strong on its own.
Watch the cut from hook to demo
Open a draft in the video editor and play it from the start to check how the hook leads into the demo. Listen for repeated words, sudden cuts, or a change in meaning between the two clips. Check the captions and keep the demo and ending unchanged across your test versions.
Name and export your test versions
Review each completed ad in Finished Videos, then download or export the versions you want to test in your ad platform. Give each version a name that identifies its hook so you can match it to the results. Keep the audience, offer, and other campaign settings the same where possible when comparing hooks.
Ready to create hook demo ads?
Start with a saved product demo ad. Reuse your clips or generate text and visual hooks, then review and export the versions you want to test.