UA Creatives at the Speed Your Campaigns Demand
Mobile gaming UA is a creative volume game. Sovran's modular rendering lets your UA team produce 50+ video ad variations per sprint — testing hooks, gameplay clips, and CTAs across networks at the velocity that winning UA teams require.
The Challenge
Why Mobile Gaming & UA Teams teams struggle with video ads
These are the creative production bottlenecks we hear from teams in your industry every day.
Creative decay kills your best campaigns
Top-performing UA creatives lose 30-50% effectiveness within 1-2 weeks. Your UA team needs a constant pipeline of fresh variations to maintain target CPI and ROAS across campaigns.
Cross-network format requirements
Meta, TikTok, Unity, AppLovin, and ironSource each have different video specs, aspect ratios, and best practices. Producing variations for every network multiplies your production workload.
Finding winning hooks is a numbers game
UA success depends on testing dozens of hook concepts to find the ones that drive installs. Traditional video editing can't keep up with the test velocity that competitive UA teams need.
Creative bottleneck limits UA spend
Your media buying team can scale spend, but creative production can't keep pace. You're leaving installs on the table because you can't produce enough fresh creative to support your budget.
The Solution
How Sovran helps mobile gaming & ua teams teams
Purpose-built video ad production tools designed for your industry's specific workflow.
Modular rendering for UA at scale
Build video ads from swappable modules — gameplay hooks, feature callouts, social proof segments, and CTA outros. Render 50+ variations per batch across every aspect ratio your UA channels need.
AI-generated hooks for installs
Generate dozens of hook variations optimized for mobile game UA — curiosity hooks, gameplay teasers, challenge hooks, and social proof openers. Test more hook concepts faster to find winners.
Timeline editor for gameplay clips
Fine-tune gameplay footage, add text overlays, sync transitions to key moments, and create polished UA creatives. Full editing control when AI-generated content needs refinement.
Find gameplay clips instantly
Tag and search your gameplay footage library by game feature, level, character, or moment. Retrieve the exact clip you need in seconds instead of scrubbing through hours of raw footage.
How It Works
Your mobile gaming & ua teams video ad workflow
Capture and organize gameplay
Upload gameplay recordings, screen captures, and promotional assets. Tag footage by game level, feature, character, and key moment for instant search and retrieval.
Build modular UA templates
Create reusable ad structures with swappable hooks (curiosity, gameplay tease, challenge), body segments (feature showcase, gameplay montage), and CTA outros.
Generate hooks and render at scale
Use AI to generate hook copy variations, then batch-render all combinations across required aspect ratios. Produce a full sprint's worth of UA creatives in one session.
Deploy across UA channels
Export rendered variations in the correct specs for each UA network. Push Meta campaigns directly, and use batch exports for Unity, AppLovin, and other channels.
Ad Formats
Recommended video ad formats
Sovran renders all standard aspect ratios from a single project. Here are the formats that perform best for mobile gaming & ua teams video ads:
FAQ
Mobile Gaming & UA Teams: Video Ad FAQ
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Key Features
Features that power this workflow
Explore the Sovran capabilities that make this possible.
Ready to accelerate your ua creative pipeline?
Produce the creative volume your UA campaigns demand. Start your trial.