Turn creative strategy into testable ad variations.
You know which angles, hooks, and messaging frameworks win — but translating strategy into dozens of testable video ads takes too long. Sovran bridges the gap between creative vision and production velocity.
The Challenge
Sound familiar?
These are the bottlenecks holding your team back from scaling creative output.
Strategy-to-production lag
You brief a creative concept on Monday, but the variations aren't ready until next week. By then, the window for testing has shrunk.
Insights trapped in your head
You know which hooks, angles, and CTAs work — but that knowledge isn't systematized. New team members can't leverage your best learnings.
Can't isolate what's working
Without modular testing (Hook A vs. Hook B, same body), it's impossible to know which specific element drives performance.
Script writing is a bottleneck
Writing unique text overlays and voiceover scripts for every variation is tedious. You need fresh copy but don't have time to write it all.
The Solution
How Sovran helps
Purpose-built tools that solve your specific creative production challenges.
Modular creative testing
Build ad structures as sequences of blocks. Swap individual hooks, bodies, or CTAs to run true A/B tests on specific creative elements.
Systemize winning frameworks
Store your best-performing angles, hooks, and scripts in the Context Vault. AI uses them to generate new variations that follow your proven frameworks.
AI-powered script generation
Generate text overlays and voiceover scripts grounded in your brand context and personas. Go from one script idea to 20 variations in minutes.
Find assets by meaning
Search your video library by describing what you need — 'person unboxing product' or 'close-up of results'. AI finds matching moments instantly.
Your Workflow
How it works for your team
Define your strategy
Set up personas, angles, and messaging frameworks in the Context Vault. Add winning scripts and do/don't say guidelines.
Generate script variations
Use AI to create text overlay and voiceover scripts for each angle. Review, tweak, and save the best ones to your library.
Build modular sequences
Assign hooks, bodies, and CTAs to sequence blocks. Mix different angles and scripts to create a comprehensive test matrix.
Analyze & iterate
Review which blocks and combinations win. Replace underperformers and re-render to continuously refine your creative strategy.
Testimonials
Trusted by performance marketers
See what teams like yours are saying about Sovran.
“Honestly don't know why this wasn't in my life sooner! It's pretty self explanatory so far, have made quite a few iterations of ads already.”
Naomi Peh Haeger
Creative Strategist, Spacegoods
“After spending the last 6 months creating hundreds of ads in Capcut, this tool is a lifesaver.”
Aaron Baker
Founder, Gravl.ai
“I think Sovran is fantastic and the potential is astronomical. As such, I will be conducting a presentation with the wider marketing team at Quad Lock to demonstrate Sovran's use and encourage that we plan our process around it - from pre-production to going live!”
Callum Padgham
Video Creative, Quad Lock
Explore More
Related features
See what else Sovran can do for your creative workflow.
Ready to turn strategy into testable ads, faster?
Creative strategists use Sovran to go from concept to 100+ testable variations in hours. Start your free trial today.