Deliver More Creative Without Scaling Headcount

Your clients demand more ad variations, faster turnarounds, and better results. Sovran gives your agency the production infrastructure to deliver 10x more video ad creative across every client account — without hiring more editors.

The Challenge

Why Performance Marketing Agencies teams struggle with video ads

These are the creative production bottlenecks we hear from teams in your industry every day.

Client creative demands outpace capacity

Every client wants more ad variations tested, but your production team is already maxed. Adding headcount is expensive and slow. You need to multiply output without multiplying cost.

Managing brand consistency across clients

Switching between 5-10+ client brand guidelines is error-prone. Wrong fonts, colors, or tone in client deliverables damage trust and create costly revision cycles.

Revision cycles eat into margins

Each round of client feedback on video ads takes days. By the time revisions are approved, the campaign window may have passed. Your margins shrink with every back-and-forth.

Per-client video editing doesn't scale

Traditional video editing workflows bill per-project, making it hard to offer competitive pricing on high-volume creative testing. Your cost structure limits the service you can offer.

How It Works

Your performance marketing agencies video ad workflow

1

Set up client brand vaults

Create a dedicated brand vault for each client with their footage, logos, fonts, color palettes, tone-of-voice guidelines, and approved creative elements.

2

Build modular templates per client

Create reusable modular projects for each client's ad formats. Define hook slots, body segments, and CTA variations that can be mixed and matched for ongoing campaigns.

3

Generate variations at scale

Use AI to generate fresh hooks and scripts, then batch-render all combinations. Produce a full month's worth of ad variations for each client in a single session.

4

Review, approve, and publish

Share rendered variations with clients for approval, then push approved ads directly to their Meta accounts. Streamline the handoff from creative to media buying.

Ad Formats

Recommended video ad formats

Sovran renders all standard aspect ratios from a single project. Here are the formats that perform best for performance marketing agencies video ads:

9:16 Reels & Stories
4:5 Feed (Meta & Instagram)
1:1 Square Feed
16:9 In-Stream & YouTube

FAQ

Performance Marketing Agencies: Video Ad FAQ

Ready to scale your agency's creative output?

Deliver more video ad variations per client without hiring more editors. Start your trial.

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