Turn one winning creative into hundreds of variations.
DTC brands live and die by creative volume. The more ad variations you test, the more winners you find. Sovran helps e-commerce teams produce, test, and iterate on video ads at a pace that manual editing can't match.
The Challenge
Sound familiar?
These are the bottlenecks holding your team back from scaling creative output.
Creative fatigue drains ROAS
Your best-performing ads decay within 2-3 weeks. Without a constant pipeline of fresh creatives, cost-per-acquisition climbs and returns shrink.
UGC and editing bottlenecks
Waiting on creators, freelancers, or an in-house editor to cut variations creates a weeks-long bottleneck between concept and launch.
Brand consistency across channels
Scaling production often means sacrificing brand quality. Variations start looking off-brand when speed takes priority over craft.
Not enough test volume to optimize
Meta's algorithm needs volume to find winners. If you're only testing 5-10 ads per week, you're leaving performance on the table.
The Solution
How Sovran helps
Purpose-built tools that solve your specific creative production challenges.
Combinatorial ad testing
Assign hooks, bodies, and CTAs to modular blocks. Sovran generates every combination so you can test at the volume Meta needs.
Fast UGC remixing
Upload raw UGC clips and remix them in the browser-based editor. Add text overlays, swap hooks, and create variants in minutes.
Audience-tuned messaging
Define customer personas in the Context Vault and generate scripts tailored to each segment — busy moms, fitness enthusiasts, budget shoppers.
Publish to Meta in bulk
Push all your rendered variations directly to Meta Ads Manager. Launch 100+ creatives per week without manual uploading.
Your Workflow
How it works for your team
Upload UGC & product footage
Drop in raw creator content and product videos. AI indexes and tags every clip by script module type automatically.
Build variation matrix
Assign clips to Hook, Body, and CTA blocks. Add text overlay variants and music options to multiply your test matrix.
Render all combinations
One click generates every permutation across all aspect ratios. Go from 10 assets to 300+ unique ad creatives instantly.
Launch & iterate
Publish to Meta, review performance data, then swap underperforming blocks and re-render to keep your creative pipeline fresh.
Testimonials
Trusted by performance marketers
See what teams like yours are saying about Sovran.
“Honestly don't know why this wasn't in my life sooner! It's pretty self explanatory so far, have made quite a few iterations of ads already.”
Naomi Peh Haeger
Creative Strategist, Spacegoods
“I think Sovran is fantastic and the potential is astronomical. As such, I will be conducting a presentation with the wider marketing team at Quad Lock to demonstrate Sovran's use and encourage that we plan our process around it - from pre-production to going live!”
Callum Padgham
Video Creative, Quad Lock
“I created a bunch of variations last week and a handful have outperformed the control significantly. Saving tons of time!”
Nabeel Ismail
Paid Social Director, Factor
Explore More
Related features
See what else Sovran can do for your creative workflow.
Ready to test more creatives, find more winners?
DTC brands using Sovran produce 10x more ad variations per week. Start your free trial and see results in days, not months.