Product Demo Videos That Drive Signups at Scale
Turn product screenshots and screen recordings into compelling video ads that drive trial signups and demo requests. Sovran's modular approach lets you create feature-specific, persona-targeted ad variations without re-editing for every audience segment.
The Challenge
Why SaaS & B2B Tech teams struggle with video ads
These are the creative production bottlenecks we hear from teams in your industry every day.
Multiple personas need different messaging
Your product serves different buyer personas — each cares about different features and pain points. Creating persona-specific video ads manually for each segment is prohibitively time-consuming.
Product UI changes invalidate existing ads
Every product update, redesign, or new feature launch means your existing video ads show outdated UI. Re-editing dozens of ads for every product change is a constant drain on creative resources.
Long production cycles miss launch windows
Feature launches and campaign cycles move fast, but traditional video production takes weeks. By the time ads are ready, the competitive window may have shifted.
Generic product ads underperform
One-size-fits-all product demo videos don't resonate with specific personas. CFOs care about ROI dashboards, developers care about APIs, and marketers care about ease of use — each needs a tailored ad.
The Solution
How Sovran helps saas & b2b tech teams
Purpose-built video ad production tools designed for your industry's specific workflow.
Modular product demo variations
Build video ads from modular segments — problem hooks, feature demos, social proof, and CTAs. Swap the problem hook for different personas while keeping the same product demo, instantly creating persona-targeted variations.
AI scripts for B2B messaging
Generate ad copy and hook scripts tailored to B2B audiences. Create variations targeting different personas, pain points, and value propositions without writing each script from scratch.
Screen recording to polished ad
Import screen recordings and product demos, add text overlays, transitions, and branded elements in the timeline editor. Turn raw product footage into polished ads in minutes.
Launch campaigns faster on Meta
Push feature launch and product demo ad variations directly to Meta Ads. Ship campaigns on launch day instead of waiting for the download-upload-QA cycle.
How It Works
Your saas & b2b tech video ad workflow
Record and organize product demos
Capture screen recordings of key features, import product screenshots, and upload brand assets. Organize by feature, persona, or campaign in the context vault.
Create persona-targeted modules
Build hook variations for each buyer persona (e.g., 'Tired of manual reporting?' for ops teams, 'Ship features faster' for dev teams). Create feature demo segments and persona-specific CTAs.
Render persona × feature matrix
Batch-render all combinations of persona hooks × feature demos × CTAs. Generate a complete set of targeted variations across all aspect ratios in one render.
Deploy and iterate
Push variations to Meta Ads for immediate testing. When product UI changes, swap the affected module and re-render — updating dozens of ads in minutes, not days.
Ad Formats
Recommended video ad formats
Sovran renders all standard aspect ratios from a single project. Here are the formats that perform best for saas & b2b tech video ads:
FAQ
SaaS & B2B Tech: Video Ad FAQ
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Key Features
Features that power this workflow
Explore the Sovran capabilities that make this possible.
Ready to ship video ads at product speed?
Create persona-targeted product demo video ads in minutes. Start your trial.