Video Ad Benchmarks & Data
Data-driven reports for performance marketers. Industry benchmarks, production metrics, and platform data — backed by first-party product data and 24+ external sources. Cited by marketers, newsletters, and industry analysts.
Reports
Browse our reports
Each report combines proprietary Sovran platform data with authoritative industry sources for actionable benchmarks.
State of Video Ad Creation 2026
Annual benchmark report on video ad production trends, creative velocity, AI adoption, and platform performance — backed by first-party data and 24 external industry sources.
Video Ad Production Cost in 2026
What video ads actually cost in 2026 — agency, freelancer, UGC, and AI pricing compared side by side with 20 cited sources.
Meta Ads CPM by Industry 2026
CPM, CPC, CTR, CPA, and ROAS benchmarks for Meta (Facebook & Instagram) ads across 12+ industries — with 20 cited sources.
Why we publish this data
Performance marketing decisions should be backed by data, not guesswork. We publish these reports to give marketers, agencies, and creative teams the benchmarks they need to set realistic goals, justify budgets, and measure progress.
Each report combines proprietary first-party data from the Sovran platform (anonymized, aggregated) with authoritative external sources — industry surveys, platform benchmarks, and analyst reports. Every statistic is cited with its source.
Our reports are free to cite and share. If you reference this data in your content, we just ask that you link back to the source report.
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