Video ad benchmarks and data
Use cited data to set targets for creative output, production cost, format, and media performance. Each report separates Sovran product data from external research.
4 reports · updated for 2026
Browse the reports
Each report includes its update date, source list, and clear research notes.
Why we publish this data
Performance marketing decisions should be backed by data, not guesswork. We publish these reports to give marketers, agencies, and creative teams the benchmarks they need to set realistic goals, justify budgets, and measure progress.
Each report combines proprietary first-party data from the Sovran platform (anonymized, aggregated) with authoritative external sources — industry surveys, platform benchmarks, and analyst reports. Every statistic is cited with its source.
Our reports are free to cite and share. If you reference this data in your content, we just ask that you link back to the source report.
Put the benchmarks to work
Turn benchmark gaps into a clear production plan for your next video ad test.