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Video ad benchmarks

Compare ad costs, hook rates, and testing volume. Choose a report to check your results and plan your next video ad test.

7 reports · 2026 editions

Browse the reports

Each report includes the data period, sources, and limits of the comparison.

TikTok Ads Benchmarks by Industry 20262026 EditionCompare ad costs, clicks, conversions, and return on ad spend across 10 industries.Video Ad Hook Rate Benchmarks by Industry 2026H1 2026 EditionCompare how often viewers watch the first three seconds across 14 Meta ad categories.Ad Creative Testing Benchmarks 20262026 EditionCompare new ads per week across five Meta budget groups. See how Motion defines an ad as a winner.State of Video Ad Creation 20262026 EditionReview production volume, ad structure, formats, and AI use from Sovran data and 24 external sources.Video Ad Production Cost in 20262026 EditionCompare agency, editor, creator, and software costs. See what to include in your production budget.Meta Ads CPM by Industry 20262026 EditionCompare Facebook and Instagram ad costs by industry, placement, and campaign goal.Video Ad Structure Benchmarks 20262026 EditionSee which ad sections appear most often in 527 classified video segments from 25 Sovran projects.

How to use these benchmarks

Start with a report that matches your platform or task. Compare results for the same industry, campaign goal, and period. Use the numbers to choose what to test next.

Reports use published research or anonymous summaries of Sovran product data. Source labels show where each figure comes from. Check the sample before you set a target for your account.

When you cite a figure, credit its original publisher. Check the source's terms before you reuse its material.

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