TikTok Ads Benchmarks 2026
Costs and returns by industry
Compare 10 industries using Triple Whale's ecommerce data from August 2025 to July 2026. Use the results to choose what to test next.
Key findings
Check the source and sample before you use a figure as a target.
Industry benchmarks
Compare your industry
These are Triple Whale's industry medians. A median is the middle value in a set of results. [1]
CPM is cost per 1,000 impressions. CPA is cost per acquisition. CTR is click-through rate. CVR is conversion rate. ROAS is return on ad spend.
Use the closest industry for context. Compare your campaign with its own past results before you change it.
TikTok ad benchmarks by industry
[1]| Apparel & Accessories | $4.16 | $20.64 | 0.74% | 2.08% | 2.70× |
|---|---|---|---|---|---|
| Beauty | $3.92 | $10.32 | 0.51% | 1.12% | 0.46× |
| Home & Garden | $4.61 | $19.33 | 0.59% | 1.61% | 2.02× |
| Food & Beverage | $4.54 | $12.44 | 0.45% | 0.99% | 0.33× |
| Toys, Art, & Collectibles | $4.40 | $18.37 | 0.55% | 1.71% | 1.57× |
| Sports & Outdoors | $3.46 | $14.67 | 0.54% | 0.99% | 1.44× |
| Electronics | $4.40 | $28.90 | 0.64% | 1.46% | 1.98× |
| Health & Wellness | $3.67 | $11.17 | 0.51% | 0.80% | 0.42× |
| Pets & Animals | $4.59 | $5.46 | 0.41% | 0.38% | 0.02× |
| Lifestyle & Boutique | $4.01 | $19.59 | 0.61% | 2.06% | 2.00× |
August 1, 2025–July 31, 2026. Costs are in USD. Each metric is a separate median, so a row does not represent one campaign. Select a column heading to sort.
Measurement
Match your campaign settings
In TikTok custom reports, select the same dates and campaign level for each comparison. You can group results by campaign, ad group, ad, or placement. [2]
Record the goal, country, placement, and conversion event. Also record the attribution window: the period in which a purchase can be credited to an ad.
- Use the same currency and reporting dates for your spend and revenue.
- Keep prospecting and retargeting results separate when possible.
- Check purchase tracking before you treat a change in ROAS as a creative problem.
- Check profit after product costs, fees, and returns before you increase spend.
Next test
Choose one thing to test
Use a gap to choose what to check. The table cannot tell you why a result is low. Check delivery and tracking, then change one part of the ad.
- High CPM: inspect audience, placement, and auction conditions before you rewrite the ad.
- Low CTR: test a different opening, product demonstration, or offer statement with the same destination.
- Low CVR: check the landing page, checkout, and whether the ad promise matches the offer.
- Low ROAS: review order value and acquisition cost together. A cheaper click alone may not improve return.
Data limits
Know what the data covers
The figures cover participating ecommerce brands. They do not cover every TikTok advertiser or predict this month. Prices, audiences, and tracking can differ within an industry.
Do not derive cost per click from the published CPM and CTR medians. They can come from different campaigns. Calculate CPC from spend and clicks in your own account.
About this report
Data sources and limits
The figures come from Triple Whale's report, updated August 20, 2026. It covers more than 5,900 brands. Sovran did not collect the campaign data.
We use the source tables. We omit year-over-year changes because the source gives conflicting percentages. It does not specify one country mix or attribution window for all brands. Check these limits before you use an unusual result, such as very low ROAS, as a target.
- Period: August 1, 2025–July 31, 2026.
- Industry rows: publisher-reported medians across 10 categories.
- Overall figures come from the source, not an average of the industry rows.
- Testing advice is Sovran's interpretation of the data.
- Sources checked: September 29, 2026.
Sources
- [1] Triple Whale. “TikTok Ads Benchmarks by Industry (Updated 2026 Data).” 2026. https://www.triplewhale.com/blog/tiktok-benchmarks (opens in a new tab). Accessed September 29, 2026.
- [2] TikTok for Business. “How to create a Custom report.” 2025. https://ads.tiktok.com/resources/help/article/create-manage-reports?lang=en (opens in a new tab). Accessed September 29, 2026.
Common questions
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Plan your next test
Use these tools and guides to put the data to work.
Build your next TikTok ad test
Create new openings from your existing footage. Keep the body and offer the same to compare results.