Free tool

Free CPM calculator

Calculate CPM, target gap, delivery at target, and the creative actions that can improve paid social media efficiency.

Calculate media cost

Compare delivery cost against a target CPM and creative goal.

Your CPM readout will appear here

Generate current CPM, target gap, and creative next steps for the next paid social video batch.

How it works

Calculate CPM and the next creative move

1
Enter spend and delivery

Add ad spend, impressions, optional target CPM, platform, and campaign goal for the paid social readout.

2
Compare CPM to target

Get current CPM, dollar and percentage gap, impressions at target CPM, and target-spend comparison.

3
Plan creative actions

Use the recommendations to decide whether to refresh hooks, proof, placements, or the next video test batch.

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FAQ

CPM calculator FAQs

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