Free CPM Calculator
Use this free CPM calculator to measure cost per 1,000 impressions, compare your target gap, and estimate delivery at target. No signup required.
Compare delivery cost against a target CPM and creative goal.
Your CPM readout will appear here
Generate current CPM, target gap, and creative next steps for the next paid social video batch.
Cost per 1,000 impressions
(Ad spend ÷ impressions) × 1,000
CPM isolates delivery cost. Compare it with CTR, CPA, and creative fatigue before deciding whether a campaign is efficient.
Worked example
$5,000 in spend ÷ 2,000,000 impressions × 1,000 = $2.50 CPM. If your target is $3.00, the same $5,000 budget could buy about 1.67 million impressions at target. The calculator shows both the current CPM and that delivery-at-target comparison instantly—free, with no signup.
How it works
Calculate CPM and the next creative move
Add ad spend, impressions, optional target CPM, platform, and campaign goal for the paid social readout.
Get current CPM, dollar and percentage gap, impressions at target CPM, and target-spend comparison.
Use the recommendations to decide whether to refresh hooks, proof, placements, or the next video test batch.
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FAQ
CPM Calculator FAQs
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