Free AB test sample size calculator
Calculate sample size, total traffic, and test duration before launching a paid social creative test.
Estimate the traffic needed before launching creative variants.
Your sample size plan will appear here
Calculate the variant volume, total traffic, duration, and guardrails before launching a paid social creative test.
How it works
Plan a readable creative test in three steps
Add baseline conversion rate, detectable lift, confidence, power, daily traffic, and the number of variants.
Get sample size per variant, total traffic, expected duration, and the comparisons created by your variant count.
Use the guardrails to keep creative variables clean, avoid early calls, and plan the next video ad batch.
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FAQ
AB test sample size calculator FAQs
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