Creative Ad Calculator

Find out when your ads will fatigue, how many new creatives you need, and what it costs to produce them. Backed by Meta's own research data.

Quick start:

Monthly Meta Ad Spend ($)

Planning to scale?

Active Creatives

Average CPM ($)

Addressable Audience Size

See what the numbers say for your account.

A team spending $50K/month with 15 active creatives typically needs 60–80 new variations per month to stay ahead of fatigue. What's your number?