Free Hook Rate Calculator
Use this free hook rate calculator to measure 3-second attention, compare directional Meta and TikTok benchmarks, and plan your next video ad hook test.
Diagnose the opening seconds before producing the next batch.
Your hook rate readout will appear here
Generate a benchmark band, creative diagnosis, warning flags, and a modular hook testing plan.
How to calculate hook rate
Hook rate measures the share of impressions that become 3-second video views. Use it as an opening-attention diagnostic, then read it alongside spend, CTR, CPA, and conversion quality.
Hook rate formula
(3-second video views ÷ impressions) × 100
Worked example
67,500 three-second views ÷ 250,000 impressions × 100 = 27% hook rate. On Meta, that sits inside Sovran's directional 25–35% planning band.
Directional hook-rate benchmarks
Starting bands for paid-social creative diagnosis.
| Platform | Baseline | Strong | Breakout |
|---|---|---|---|
| Meta | 25-35% | 35%+ | 45%+ |
| TikTok | 30-40% | 40%+ | 50%+ |
| YouTube Shorts | 30-45% | 45%+ | 55%+ |
| 18-25% | 25%+ | 35%+ |
These are Sovran planning bands, not official platform benchmarks. Treat them as a starting point and prioritize your own 30-day baseline for the same objective, audience, and placement.
Methodology by the Sovran team · Updated July 18, 2026
How it works
Turn hook rate into the next creative test
Add impressions, 3-second video views, optional spend, platform, live hooks, and planned hook variations.
Get hook rate, benchmark band, diagnosis, cost per 3-second view, and attention or fatigue warnings.
Use the testing plan to produce modular hook variations and recombine winners across bodies and CTAs.
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FAQ
Hook Rate Calculator FAQs
Ready to turn winning hooks into modular video ad variations?
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