Free hook rate calculator
Calculate hook rate from impressions and 3-second video views, benchmark attention quality, and plan the next hook test for video ads.
Diagnose the opening seconds before producing the next batch.
Your hook rate readout will appear here
Generate a benchmark band, creative diagnosis, warning flags, and a modular hook testing plan.
How it works
Turn hook rate into the next creative test
Add impressions, 3-second video views, optional spend, platform, live hooks, and planned hook variations.
Get hook rate, benchmark band, diagnosis, cost per 3-second view, and attention or fatigue warnings.
Use the testing plan to produce modular hook variations and recombine winners across bodies and CTAs.
More free tools
Build the next part of your ad workflow
Calculate when Meta ads may fatigue, how many new creatives you need, and what production volume to plan.
Generate a hook-to-CTA structure for the next video ad based on objective, industry, and platform.
Build modular video ad templates with hooks, bodies, proof moments, CTAs, and variation ideas.
Turn hooks, bodies, and CTAs into every test variation with structured naming and downloadable CSV.
Plan spend, creative testing split, delivery, and budget guardrails for Facebook ad campaigns.
FAQ
hook rate calculator FAQs
Ready to turn winning hooks into modular video ad variations?
Use Sovran to build hook modules, test them across bodies and CTAs, and keep fresh paid social video variants moving into production.