Free Video Completion Rate Calculator
Calculate video completion rate with the video completion rate formula, quartile retention, drop-off, cost per completed view, and the next hook, body, and CTA tests.
Measure completion rate and isolate the weakest creative beat.
Campaign context
Quartile views
Optional economics
Your completion readout will appear here
Generate completion rate, quartile retention, benchmark diagnosis, cost per completed view, and hook, body, and CTA test priorities.
Turn completion rate into creative test priorities
- 01
Enter quartile metrics
Add platform, objective, impressions or starts, 25%, 50%, 75%, and 100% video view counts.
- 02
Diagnose retention
Apply the video completion rate formula, then calculate quartile drop-off, cost per completed view, and the benchmark band.
- 03
Brief the next test
Use the hook, body, and CTA recommendations to produce controlled video ad variants.
Tools for the next task
Video Completion Rate Calculator questions
What is video completion rate?
Video completion rate is the percentage of video starts or impressions that reach the 100% completion event. It helps teams understand whether the full ad earns enough attention to carry the message and CTA.
What is the video completion rate formula?
The video completion rate formula is 100% video completions divided by video starts or impressions, multiplied by 100. Use starts when the ad platform reports them cleanly, or impressions when you want completion rate against all delivered ad impressions.
How do you calculate video completion rate?
Divide 100% video completions by the selected base count, then multiply by 100. If 20,000 people complete a video from 100,000 starts, the video completion rate is 20%.
Should I use impressions or video starts?
Use video starts when the platform gives you a clean start count. Use impressions when you want completion rate against all delivered ad impressions or when starts are unavailable.
What do quartile drop-offs show?
Quartile drop-offs show where viewers leave between the start, 25%, 50%, 75%, and 100% completion. Early drop-off usually points to hook issues, mid-video drop-off points to body pacing, and late drop-off points to CTA or ending issues.
How does Sovran help after calculating completion rate?
Sovran helps teams turn the retention diagnosis into modular video ad variants, including new hooks, body sequences, proof moments, and CTA endings for the next creative test.
Turn retention gaps into fresh video ad variants
Use Sovran to create modular hook, body, proof, and CTA variants from the retention readout, then keep the next paid social test moving.