Free Tool

Free Video Completion Rate Calculator

Calculate video completion rate, quartile retention, drop-off, cost per completed view, and the next hook, body, and CTA tests.

Calculate retention quality

Measure completion rate and isolate the weakest creative beat.

Campaign context

Quartile views

Optional economics

Your completion readout will appear here

Generate completion rate, quartile retention, benchmark diagnosis, cost per completed view, and hook, body, and CTA test priorities.

How it works

Turn completion rate into creative test priorities

1
Enter quartile metrics

Add platform, objective, impressions or starts, 25%, 50%, 75%, and 100% video view counts.

2
Diagnose retention

Calculate completion rate, quartile drop-off, cost per completed view, and the benchmark band.

3
Brief the next test

Use the hook, body, and CTA recommendations to produce controlled video ad variants.

FAQ

Video Completion Rate Calculator FAQs

Ready to turn retention gaps into fresh video ad variants?

Use Sovran to create modular hook, body, proof, and CTA variants from the retention readout, then keep the next paid social test moving.

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