Free tool

Free CPA calculator

Calculate CPA, break-even CPA, target gap, and creative actions for reducing acquisition costs with fresher ads.

Calculate CPA

Compare acquisition cost against target and break-even economics.

Your CPA readout will appear here

Calculate acquisition cost, break-even CPA, and creative next steps for a paid social campaign.

How it works

Calculate CPA and creative next steps

1
Enter spend and outcomes

Add spend, acquisitions, optional revenue or AOV, gross margin, target CPA, platform, and industry.

2
Calculate CPA and gaps

Get current CPA, break-even CPA, target comparison, and the dollar gap between the current result and target.

3
Prioritize creative fixes

Use the recommendations to decide whether to refresh hooks, proof moments, CTAs, or whole video ad variants.

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FAQ

CPA calculator FAQs

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