Facebook Ad Library
Research competitor ads and turn saved examples into hooks and scripts for your brand.
Use the Facebook Ad Library in Competitors to research ads from Meta advertisers. Save useful examples and adapt their ideas to your brand.
This feature is available when Competitors is enabled in your project navigation.
Find competitor ads
- Open your project's Brief area, then select Competitors.
- Search for a company and select the advertiser.
- Set the country, ad status, language, or date filters.
- Choose Top impressions or Most recent under Sort.
- Select Apply filters.
- Select an ad to inspect its creative and copy.
Use Save company to return to an advertiser. Use Save view after applying filters to keep the current search settings.
Save and adapt an ad
- Select Save and transcribe on an ad you want to study.
- Wait for its transcript to become ready.
- Select Hooks to create hook ideas, or Script to create a script from the transcript.
- Review the output and use its copy button to reuse the text.
Add product details to your project context before adapting an ad. Sovran needs this context to create text for your brand. Check the generated wording before you use it in an ad.
A transcript must be ready before you can create a script. Some ads do not have speech that can be transcribed.
Impressions and ad status help you compare examples. They do not establish that an ad is profitable or will work for your brand.