Facebook Ad Library

Use the Facebook Ad Library in Ad Spy to research ads from Meta advertisers. Ad Spy replaces the Competitors name. Save useful examples and adapt their ideas to your brand.

This feature is available when Ad Spy is enabled under Plan and research in the sidebar.

Find competitor ads

1. Select Ad Spy under Plan and research in the sidebar. Outside a project, choose a project when prompted.
2. Open Discover, search for a company, and select the advertiser.
3. Set Country and Ad status. Use More filters for language and date settings.
4. Choose Top impressions, Most recent, or Longest running under Sort ads.
5. Select a creative to inspect its video and copy.

Ads with the same copy are grouped as one creative. Select another version to compare it. Longest running orders the loaded results by run time.

Use Save search to keep the company and current filters. Open it from Saved searches. Saved ads stay in the separate Saved ads tab. If no company matches, check the spelling or try the name used on Facebook.

Watch a competitor for new ads

1. Open a company in Discover.
2. Select Watch. Sovran saves the company if it is not saved yet.
3. Sovran checks the company's active video ads in all countries once a week. The first check records the ads that are already running.
4. When new ads appear, Saved searches shows the count next to the company. Open the company and select Show new ads. New ads have a New label.

You can watch up to 10 companies in a workspace. Select Watching to stop. Watching pauses while the workspace has no active plan. If checks fail five times in a row, watching stops until you turn it on again.

Save and adapt an ad

1. Select Save & transcribe on an ad you want to study. Sovran keeps a copy of the ad's video and poster, so the ad stays viewable after Facebook's link expires.
2. You can select Draft hooks while the transcript is created. A script needs the transcript.
3. Select Draft script to create a script from the transcript.
4. Review the output, then select Save hooks to Messaging or Save script to Messaging.
5. After you save a script, select Make a voiceover to open it in the voiceover composer. Select See saved copy in Messaging to open the copy in Messaging.

Add a Note to a saved ad to record why it matters. Notes are included when you search saved ads.

Add product details to your project context before adapting an ad. Sovran needs this context to create text for your brand. Check the generated wording before you use it in an ad.

A transcript must be ready before you can create a script. Transcripts are available for videos up to five minutes long. Some ads do not have speech that can be transcribed.

If a transcript stops before it finishes, select Retry transcript. If the message says the Facebook link expired, open the ad in Discover, then retry the transcript there.

Impressions and ad status help you compare examples. They do not establish that an ad is profitable or will work for your brand.