Publishing to TikTok

Connect TikTok

Open Account settings and find TikTok connections.

• Connect TikTok Ads to launch disabled ads into existing campaigns and ad groups.
• Connect TikTok Account to publish public 9:16 videos with captions and disclosures.

These connections use separate TikTok permissions. Connect the option that matches your publishing goal.

Launch a TikTok Ad

1. Open Finished Videos in a project.
2. Select one or more finished 9:16 videos.
3. Select the TikTok Ads publish action.
4. Choose the advertiser, campaign, and ad group.
5. Set the identity, ad text, call to action, and destination URL.
6. Review the launch.
7. Launch the ads.

Sovran creates the ads in a disabled state. Review them in TikTok Ads Manager before you enable delivery.

Publish an Organic TikTok Post

1. Open Finished Videos.
2. Open the TikTok publish action for a finished 9:16 video.
3. Add the caption.
4. Set comments, Duet, and Stitch access.
5. Add the correct brand, paid partnership, or AI-generated disclosure.
6. Confirm that the post will be public.
7. Queue the post.

Sovran shows the publishing status and keeps the post history. If TikTok needs another action, follow the status message before you retry.