Publishing to TikTok

Connect TikTok

Open Account settings and find TikTok connections.

• Connect TikTok Ads to launch disabled ads into existing campaigns and ad groups.
• Connect TikTok Account to publish public 9:16 videos with captions and disclosures.

These connections use separate TikTok permissions. Connect the option that matches your publishing goal.

Launch a TikTok Ad

1. Open Finished Videos in a project.
2. Select one or more finished videos.
3. Select Launch in TikTok.
4. In Destination, choose the advertiser, campaign, and ad group.
5. In Creative, set the identity, ad text, call to action, and destination. A supported Smart+ campaign uses settings copied from an existing ad in that ad group.
6. In Review, check the videos, account, destination, and names.
7. Select Launch [count] paused ads. The count is the number of selected ads.

Sovran creates the ads in a disabled state. Review them in TikTok Ads Manager before you enable delivery.

One batch supports at most 20 ads. Supported Smart+ destinations require an Upgraded Smart+ website Traffic or Sales campaign and a linked TikTok account. Legacy Smart+ campaigns are not supported. If no ad settings can be copied, create a compatible ad in that ad group in TikTok Ads Manager first.

If the batch result is unknown, use Retry same batch to check its saved result. Do not start another launch while the first result is unknown.

Publish an Organic TikTok Post

1. Open Finished Videos.
2. Open the TikTok publish action for a finished 9:16 video.
3. Add the caption.
4. Set comments, Duet, and Stitch access.
5. Add the correct brand, paid partnership, or AI-generated disclosure.
6. Confirm that the post will be public.
7. Check the account and caption in the summary, then select Post publicly as for that account.

Sovran shows the publishing status and keeps Posting history. Open the history to check earlier attempts or restore settings from a failed attempt. If TikTok needs another action, follow the status message before you retry.