Context Vault & Brand Messaging
Store brand context to power AI-generated scripts, voiceovers, and creative angles.
What Is the Context Vault?
The Context Vault is a centralized repository for your brand knowledge. It stores the information that AI uses to generate on-brand scripts, voiceovers, and creative angles — instead of generic outputs.
What to Add
Fill in as much context as possible for the best AI output:
- Product information — Features, benefits, specs, pricing, offers.
- Website URLs — Sovran can scrape your website, landing pages, and product pages to extract context automatically.
- Testimonials — Customer reviews, quotes, and success stories.
- Winning ad scripts — Scripts from your best-performing ads, so AI can learn from what works.
- Brand guidelines — Tone of voice, terminology, things to say and avoid.
Context Health Score
The health indicator shows how complete your brand context is. A higher score means the AI has more material to work with, which typically produces better, more relevant output.
Personas & Angles
Define your target audience and messaging approach:
- Personas — Describe your target customer segments (demographics, pain points, motivations).
- Messaging angles — Define the specific approaches to use when speaking to each persona.
- "Do say" / "Don't say" guidelines — Control what the AI should and shouldn't include in generated content.
Generating Content from Context
When you generate voiceover scripts, text overlays, or creative concepts, Sovran pulls from your Context Vault to produce content that's grounded in your actual brand — not generic marketing copy.