Modular Video Ads

Building a Sequence

Step-by-step guide to creating a sequence and assigning assets to blocks.

Sequence builder with blocks and assets

Step 1: Create a New Sequence

  1. Open Variation Builder in your project.
  2. Click "New Sequence".
  3. Give your sequence a descriptive name (e.g., "Q1 Hook Test" or "Summer Sale Variants").

Step 2: Define Your Blocks

Add blocks to define your ad structure. Each block represents a section of the final video.

  1. Click "Add Block" to add a new block.
  2. Name the block, such as "Hook", "Body", or "CTA".
  3. Drag the block to change its position.

Step 3: Assign Assets

For each block, assign the video clips you want to test:

  1. Click a block to expand it.
  2. Click "Add clips" to browse your project assets.
  3. Select the clips you want to assign to this block.
  4. Repeat for each block.

The total number of combinations updates as you add clips.

Step 4: Configure Output

Use the Output panel to configure the batch:

  • Add voiceovers or music when needed.
  • Remove background music while you keep spoken audio.
  • Add captions and select a caption style.
  • Set the aspect ratio and file naming rules.

Step 5: Render

Select Review settings before you build. Choose All for every possible combination, or choose Smart Combo Mode to check script flow.

Review the batch and start the build. Rendering continues if you close the browser. See Rendering Ad Variations.

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