General FAQ

What is creative testing?

Creative testing is the process of systematically producing and testing multiple ad creative variations to identify which combinations of hooks, messaging, and visuals drive the best performance. Instead of guessing what works, creative testing uses a structured, data-driven approach — producing dozens or hundreds of video ad variations and letting the ad platform's algorithm determine winners based on real performance data like CTR, CPA, and ROAS.

What is a creative testing platform?

A creative testing platform is software that helps performance marketers produce, organize, and launch large volumes of ad creative variations for testing. Unlike generic video editors, Sovran is built specifically for modular ad production — you build ads from interchangeable blocks (hooks, bodies, CTAs), generate every combination automatically, and push them directly to ad platforms like Meta for testing at scale.

What types of video ads can I create?

Sovran supports all standard Meta ad formats including Stories, Reels, Feed videos, and more. You can create videos in various aspect ratios (9:16, 1:1, 4:5, 16:9) and export in formats optimized for each placement.

Do I need video editing experience?

No! Sovran is designed for marketers, not just video editors. The drag-and-drop interface and modular building blocks make it easy to create professional video ads without technical expertise.

How does modular creative testing work?

Upload your video assets and assign them to modular blocks like Hook, Body, and CTA. Sovran automatically generates every possible combination — 10 hooks × 10 bodies × 3 CTAs = 300 unique video ads. You can then push all variations directly to Meta Ads Manager for testing.

Can I connect directly to Meta Ads Manager?

Yes! Sovran integrates directly with Meta's Marketing API. You can push your rendered videos straight to your ad account, select campaigns and ad sets, and publish hundreds of ad variations in bulk — all without leaving Sovran.

Do you offer a free trial?

Yes! We offer a 7-day free trial on all plans. You'll get full access to Sovran's features so you can experience the platform before committing. A $1 authorization charge is applied to verify your payment method, which is refunded immediately.

What's your refund policy?

We offer a 30-day money-back guarantee. If you're not satisfied with Sovran for any reason within your first 30 days, contact us and we'll issue a full refund — no questions asked.

How is Sovran different from other creative testing tools?

Unlike generic video editors or basic A/B testing tools, Sovran is a purpose-built creative testing platform for performance marketing. The modular approach lets you build and test every combination of hooks, bodies, and CTAs automatically. Combined with AI generation, browser-based editing, and one-click Meta publishing, Sovran covers the full creative testing workflow from asset to live ad.