Facebook Ad Library Tool
Facebook ad library tool workflows help your team collect useful examples before the next creative brief. Find competitor ads in Sovran, save the ones you want to study, and read available video transcripts. Use the research to shape your own message while keeping the examples close to your project and its creative work.
Find the company you want to study
Search for a company and select the relevant advertiser before you inspect its ads. Check the company name against the brand you intended to research so your examples come from the right source. Facebook Ad Library must be enabled for your workspace to use this feature and bring the research into your existing creative workflow.
Focus the results on your question
Use the available ad filters to narrow the results you want to inspect for your next brief. For example, select an ad status and market that fit the scope of your research before comparing the messages. Sorting and filter labels do not establish performance, so do not treat a listed ad as proof of a winning idea.
Save an example worth discussing
Save a useful ad and open its detail view to inspect the video and available metadata, such as its status and platforms. Choose an example because it helps answer a clear creative question, such as how to introduce a product. A saved reference gives your team something specific to discuss when you prepare the next message.
Read the spoken message in full
Expand the research output to read the video transcript when one is ready for the saved ad. Inspect how the opening leads into the product message and final action instead of judging the idea from its first frame alone. Use the words to study the structure, then write your own script around claims your product can support.
Use the findings in your own brief
Review your project's brand brief when you decide which lesson from an example is useful for the next ad. Describe the audience, product, and offer in your own terms rather than copying the competitor's message. Bring relevant observations into the brief yourself so the research supports a clear request for the creative work your team needs.
Keep your next message ready to use
Open saved messages in the Messaging Library after you finish researching competitor ads. Search the copy and filter by type, persona, or angle to find a starting point that fits your own audience and offer. Review the wording against your product evidence before using it in the editor, so the next ad reflects your message rather than a copied example.
Ready to research Facebook ads?
Start your next creative brief with a focused set of ad examples. Save the useful references, read the available transcripts, and use what you learn to shape a message that fits your own product and the audience you want to reach.