April 23, 202614 min read
How to Scale a Performance Creative Team: A Practical Guide
how to scale a performance creative teamcreative team structurecreative scaling+2
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Video Ad Insights & Best Practices
Video ad insights and best practices for performance marketers.
April 22, 202617 min
Direct Response Video Ad Endings That Convert (2026 Guide)
direct response videovideo ad endings+3
April 21, 202617 min
CTA Overlay vs Verbal CTA: A 2026 Performance Guide
CTA overlay vs verbal CTAvideo ad creative+3
April 20, 202621 min
How to End a Video Ad: A High-Converting Playbook
how to end a video advideo ad cta+3
April 19, 202623 min
7 Video Ad Call to Action Examples That Convert
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April 18, 202622 min
Best CTAs for Video Ads to Boost Conversions
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April 17, 202624 min
Ad Creative Refresh Strategy: A Tactical Playbook
ad creative refresh strategycreative fatigue+3
April 16, 202611 min
10 Best Hook Testing Tools for Video Ads (2026)
I've tested 10 hook testing tools for short-form video across TikTok, Reels, and YouTube Shorts. Here's the 2026 ranking for DTC brands and performance marketers.
hook testingvideo ads+3
April 16, 202625 min
8 High-Converting Video Ad Hook Examples for 2026
video ad hook examplesvideo advertising+3