Video ad insights and best practices for performance marketers.
IntroductionIf you're running creative tests at scale, you already know how tough it is to keep track of what’s working. It’s easy to get lost in all the data,...
It can feel pretty overwhelming when you’re dealing with a creative strategy that has so many moving parts. There are endless variations—different messaging...
Everyone's talking about creative diversity in advertising, right? You hear about it all the time—how you need different visual concepts for your static and...
Creative strategy in advertising can feel like a puzzle. You know it’s crucial to test and refine, but figuring out what really works isn’t always...
Creating video ads can be tough and expensive, especially when you're trying to scale on Meta (formerly Facebook). If you’re like many advertisers, you’re...
Creating performance videos can be a real headache. It's time-consuming and sometimes feels overwhelming. But don't worry. In this article, we’ll show you how...
Hey everyone, Manson here. I’ve got some insights I wish I knew earlier, and I’m about to drop some serious knowledge on you. If you’re struggling to lower...
Hey performance marketers! We talk a lot about creating content that converts, especially on Meta and TikTok ads. One of the key elements to making ads that...
Did you know that 50% of the impact on ad recall and awareness happens in the first 2 and 2.5 seconds, respectively? TikTok discovered this in a study...