How to Automate Hook, Body, CTA Video Ad Variations: A Sovran.ai Walkthrough

How we built Sovran.ai to help you create, test, and launch modular video ads 10× faster

Ads burn out faster than ever. I’ve been there, manually cutting new versions, swapping hooks, and exporting endless files just to figure out what works. That frustration is exactly why we built Sovran.ai.

In this post, I’ll walk you through how the platform actually works, step by step. This is the same workflow I use to go from idea to live Meta ads in minutes.

Who We Built This For

If you’re running paid ads and constantly testing creatives, Sovran.ai was made for you.

• Performance marketers trying to scale fast

• Founders wearing too many hats

• Agencies juggling multiple clients

I designed it to take the repetitive creative grunt work out of the process so you can focus on strategy, not file management.

Step 1: Build Your Context Vault

Your Creative Brain for Smarter Ads

Every great ad starts with context. The Context Vault is where I centralize everything about a brand, including product details, tone of voice, customer pain points, and what not to say.

Here’s what I usually do:

• Paste the website URL. Sovran scrapes and structures the key info automatically.

• Drop in testimonials, ad scripts, and customer notes.

• Review the auto-generated product spec to make sure it matches the real offer.

Once it’s set up, this vault powers everything downstream: overlays, hooks, and scripts built on your brand’s foundation.

Step 2: Create Your Asset Library

Upload Footage or Generate It with AI

Next, I move to the Asset Library. This is where all my creative inputs live, including videos, visuals, and AI-generated clips.

If I’m working from scratch, I use the Prompt Enhancer. It’s trained to turn rough ideas like “girl running selfie-style” into detailed, production-ready prompts that include camera angles, lighting, and framing.

Then I tag each asset by type (Hook, Demo, UGC) so I can easily combine them later when building modular ads.

Step 3: Generate Overlays and Hooks Instantly

Turn Brand Data into Compelling Ad Copy

This is where it gets fun. Sovran takes everything in your Context Vault and starts generating overlays, ad hooks, captions, and on-screen text, all aligned with your brand tone.

You can adjust fonts, reposition text, or rewrite hooks on the spot. Every version saves automatically, which makes A/B testing effortless.

“You’ll never run out of ad ideas or hooks to test.”

Step 4: Build Modular Ad Sequences

Mix and Match Winning Blocks

Here is where Sovran’s modular system really shines. Most high-performing ads follow a structure like Hook → Body → CTA.

I build modular ad blocks following that logic. Each block is reusable and can be rearranged any way I want. Sovran automatically mixes and matches the blocks to create multiple ad versions without me editing a single timeline.

It feels like having a creative multiplier built into your workflow.

Step 5: Launch to Meta

From Sequence to Live Campaign

Once I’m happy with the sequences, I head to Build Ads.

Here’s what happens in a few clicks:

• Choose the number of ad variations

• Set aspect ratio and resolution

• Link my Meta Ad Account

• Pick the campaign and ad set

• Customize text, headlines, and CTAs

Then I hit Create, and Sovran uploads everything directly to Meta while I move on to other work.

Bonus: Thumbnail Tester

Optimize Click-Through in Seconds

We also added a Thumbnail Tester because first impressions matter.

I upload one video, drop in up to ten thumbnail ideas, and instantly see which drives the best performance. No third-party tools needed.

What Users Are Achieving

"The introduction of Sovran allowed us to boost our creative testing on our largest UA channel by 170% month-over-month. This surge reflects a strategic shift toward more aggressive testing and iteration of our top-performing ads. By exploring new combinations of hooks and body videos, we not only discovered new top-scaling ads but also identified themes that we might not have tested otherwise."

 — Dan Brosseau, Head of User Acquisition

Hearing results like that reminds me why we built this. To make creative testing fast, scalable, and data-driven without killing your team’s time.

Final Thoughts

Ad testing should not feel like running on a hamster wheel. With Sovran.ai, I’ve taken everything I learned from years of creative testing and baked it into one seamless system, from context setup to Meta launch.

Less guessing. More learning. Faster scaling.