
8 Infamous Bad Advertising Campaigns & What We Learned
In performance marketing, we obsess over what works. We analyze winning creatives, scale successful audiences, and replicate profitable funnels. But what about...
Video ad insights and best practices for performance marketers.

In performance marketing, we obsess over what works. We analyze winning creatives, scale successful audiences, and replicate profitable funnels. But what about...

Your performance ads are likely underperforming for one simple reason: viewers don't trust them. In a feed saturated with hard sells and polished corporate...

So, what exactly is an AI video ad creator?Think of it as a platform that uses artificial intelligence to automatically build and test video ads on a massive...

If you've ever tried to run a TikTok ad, you know that getting the technical specs right is half the battle. One wrong move with the aspect ratio or video...

Let's be honest. For most performance marketing teams, your video files are a complete mess.Raw footage lives on one hard drive, the "final_final_v3.mp4" is...

In the world of performance marketing and ad creation, speed and efficiency are everything. Creative assets, from video clips and ad variations to brand logos...

TikTok isn't just a platform for viral dances; it's a powerful performance marketing channel where creative is the ultimate variable for success. For growth...

In the world of performance marketing, creative fatigue is the silent killer of ROAS. The relentless demand for fresh, engaging video ads for platforms like...

Dynamic Creative Optimization tools are the software platforms that automatically personalize your digital ads in real time. The best way to think about them...