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Video ad insights and best practices for performance marketers.

June 24, 20245 min read

Five Mistakes Brands and Agencies Make in Facebook Ads

IntroductionMany brands and agencies struggle with getting the best results from their Facebook ads. The main issue is that they often make the same mistakes....

Facebook AdsCreative TestingStrategy

June 13, 20243 min

Setting Up a Creative Testing Campaign on Meta in 2024

I’ve been testing 50 to 100 ads per week on Meta, spending up to $6 million a month. Many growth marketers I’ve spoken to know they should be testing creatives...

Creative TestingMeta+1