10 TikTok Creative Best Practices for Ads in 2025

TikTok isn't just a platform for viral dances; it's a powerful performance marketing channel where creative is the ultimate variable for success. For growth marketers and User Acquisition (UA) managers, cracking the code to what resonates on the platform is the key to unlocking scalable growth. But in an ecosystem that moves at lightning speed, how do you consistently produce ads that not only capture attention but also drive conversions?

The answer lies not in chasing every fleeting trend, but in mastering the fundamental principles of what works. This guide cuts through the noise to deliver a comprehensive roundup of actionable TikTok creative best practices, engineered specifically for performance advertisers. We will move beyond generic advice to provide a clear framework for crafting compelling, high-performance video ads that deliver measurable results. You will learn the specific tactics required to hook viewers, structure narratives for maximum impact, and leverage the platform's native features effectively.

From nailing the first three seconds and leveraging UGC to building scalable testing frameworks, these strategies are your blueprint for turning views into revenue. For teams struggling with volume and variation, exploring dedicated AI content creation tools can be a game-changer, helping to overcome creative blocks and scale production. Let's dive into the tactics that will help you combat creative fatigue, find your next winning ad formula, and transform your TikTok campaigns from a gamble into a predictable growth engine.

1. Master the Hook: Stop the Scroll in the First 3 Seconds

On TikTok, you don’t have minutes to make an impression; you have milliseconds. The first three seconds of your ad determine whether a user keeps watching or instantly scrolls away. This is the single most critical element of high-performing TikTok creative, as a powerful hook disrupts the user's hypnotic scroll and creates an immediate desire to see what happens next. For performance advertisers, a weak hook guarantees wasted ad spend, as even the most compelling offer or product demo will go unseen.

The goal is to generate instant curiosity or create a "pattern interrupt". This involves presenting something unexpected, posing a direct question, or stating a bold claim that challenges the viewer's assumptions. By front-loading the value or intrigue, you earn the viewer's attention for the next few crucial seconds, giving your core message and call-to-action a chance to land effectively. This principle is one of the most fundamental tiktok creative best practices for a reason: it directly impacts view-through rates and, consequently, conversion rates.

Actionable Hook Strategies & Examples

• Problem Agitation: Start by directly calling out a common pain point.

  • Example (SaaS): A text overlay appears over a messy spreadsheet saying, "Your reports are taking too long. Here's why."

• Contrarian Statement: Make a bold claim that goes against popular belief.

  • Example (Finance App): "Stop saving your money. Start doing this instead."

• Visual Intrigue: Show something visually shocking or unusual that demands an explanation.

  • Example (DTC Product): A video opens with a smartphone being dropped into a blender, then reveals it's a hyper-realistic cake.

How to Implement and Test Hooks

To maximize performance, never rely on a single hook. For every new ad concept, you should ideate and produce 3-5 distinct hook variations to test against the same video body and CTA. Isolate the hook as the sole variable to clearly identify which opening resonates most with your audience. Use TikTok's A/B testing tools to measure which hook delivers the highest 3-second view rate and lowest cost per result. This iterative process is key to finding winning formulas you can scale.

2. Leverage Trending Sounds and Music

On TikTok, sound is not just background noise; it's a core component of the platform's culture and a powerful lever for algorithmic discovery. Audio trends function as distribution highways, and leveraging them correctly can dramatically increase an ad's reach and engagement. The algorithm actively pushes content using trending sounds to users who have previously engaged with that same audio, effectively providing a pre-qualified audience for your creative. For performance advertisers, this means tapping into an existing cultural moment to make your ad feel less like an interruption and more like native, relevant content.

The goal is to align your brand's message with a sound that is already capturing massive attention. This strategy reduces creative friction, as the audio's familiarity instantly builds a connection with the viewer. By participating in a trend, you signal to both users and the algorithm that your content is timely and culturally fluent. This is one of the most essential tiktok creative best practices because it directly influences visibility on the 'For You Page', boosting impressions and lowering CPMs by capitalizing on organic momentum.

Actionable Sound Strategies & Examples

• Adapt a Meme Format: Use a popular sound that has an established meme format and adapt it to your product's value proposition.

  • Example (Productivity App): Using the "Oh No" sound for a quick transition showing a cluttered desktop before the app organizes it.

• Align with a Dance Challenge: If relevant, incorporate a simple, trending dance or movement associated with a specific song.

  • Example (Fashion Brand): A creator wears one of the brand's outfits while performing a popular, low-effort TikTok dance.

• Use as Narrative Audio: Let a trending sound or dialogue act as the narrative for your video, demonstrating a product feature or benefit.

  • Example (Food Delivery App): Using the "Corn Kid" audio while showing a user enthusiastically unboxing their favorite meal.

How to Implement and Test Sounds

Regularly check TikTok's 'Discover' page and the sound library within the ad creation tool to identify rising audio. For maximum impact, aim to use a sound within 48-72 hours of it starting to trend. Don't just place the sound over your existing video; build the creative concept around the trend for authentic integration. Test a single video concept with 2-3 different trending sounds to see which one the algorithm favors. Analyze metrics like view-through rate and cost per impression; a winning sound will often receive significantly more favorable distribution from the algorithm.

3. Create Relatable, Story-Based Content

Directly promotional content often feels out of place and gets ignored on TikTok. Instead, high-performing ads weave a narrative that connects emotionally with the viewer. Users gravitate toward authentic stories about real-life situations, personal struggles, and humorous experiences. This approach builds trust and engagement far more effectively than a traditional hard sell, making your brand feel like a relatable creator rather than an intrusive advertiser. For performance marketers, this means framing your product as a character or solution within a compelling story.

This narrative-driven approach is a cornerstone of effective tiktok creative best practices because it mirrors the native content that users already love and engage with. A well-told story can hold attention well beyond the initial three-second hook, creating a stronger brand connection and higher consideration that ultimately drives conversions. It transforms a simple ad into a memorable piece of content that viewers might even share or comment on, boosting organic reach.

Actionable Storytelling Strategies & Examples

• Before-and-After Transformation: Structure your creative around a clear transformation, showing a relatable problem and how your product provides the solution.

  • Example (Fitness App): A creator shares their genuine struggle with staying motivated, showing messy attempts at home workouts. The video then transitions to them using the app's guided sessions, looking energized and consistent, and finally showing progress.

• A "Day in the Life" Narrative: Showcase how your product or service integrates seamlessly into a user's daily routine, solving micro-problems along the way.

  • Example (Meal Delivery Service): A busy professional documents their hectic day, highlighting the moment they are too tired to cook. The video then shows the relief and convenience of their ready-to-eat meal arriving.

• Founder or "Behind the Scenes" Story: Humanize your brand by sharing the authentic origin story, the mission behind the product, or the people who make it.

  • Example (Skincare Brand): The founder appears on camera, sharing their personal skin struggles that inspired them to create the product line, showing old photos and speaking with vulnerability.

How to Implement and Test Story-Based Ads

Start by mapping out a simple story arc: the relatable struggle (the "before"), the introduction of your product as the turning point, and the successful outcome (the "after"). Create several versions that emphasize different emotional angles. For instance, one version might focus on the frustration of the problem, while another focuses on the joy of the solution.

Test these narrative variations to see which emotional journey resonates most. Measure metrics like average watch time and comment sentiment. Longer watch times indicate the story is compelling, while positive comments can reveal which parts of the narrative are connecting with your audience. This helps you refine your brand's core story for future campaigns. For those looking to scale this type of production, you can learn more about how AI is powering video creation to generate story-based ads more efficiently.

4. Optimize for Vertical, Full-Screen Viewing

Unlike legacy platforms where horizontal video once reigned, TikTok is a vertical-first universe. Content that fails to occupy the entire screen feels alien, instantly signaling a low-effort ad that wasn't designed for the platform. Optimizing for a full-screen, 9:16 aspect ratio is not just a recommendation; it's a fundamental requirement for immersive creative that captures user attention and prevents your ad from being immediately identified as out-of-place and skippable.

The goal is to create a seamless, native experience that feels like it belongs in the user's "For You" feed. This means shooting, editing, and designing every asset specifically for the vertical canvas. Any horizontal footage must be creatively integrated into a vertical frame, rather than just being slapped in the middle with black bars. This approach respects the user's viewing habits and is one of the most crucial tiktok creative best practices for maximizing engagement and driving performance, as it directly impacts how polished and professional your ad appears.

Actionable Vertical Optimization Strategies & Examples

• Native Shooting: Always film content vertically with your smartphone or camera to capture the full 9:16 frame from the start.

  • Example (Fashion Brand): A creator films a "Get Ready With Me" video, showcasing an outfit in a full-length vertical shot that fills the screen.

• Safe Zone Awareness: Keep critical text, logos, and CTAs out of the areas where TikTok's UI elements appear (bottom, right side, and top).

  • Example (Mobile Game): Gameplay footage is shown in the center, with a compelling text overlay like "Can you beat Level 3?" placed in the upper-middle third of the screen.

• Creative Framing: Use split-screens or other vertical-friendly layouts to repurpose horizontal assets or show multiple angles at once.

  • Example (SaaS Product): A split-screen shows a user looking frustrated on top, with a screen recording of the software solving their problem on the bottom.

How to Implement and Test Vertical Formats

Start by auditing your existing creative process; if you're still shooting in horizontal, make the switch to vertical-native a mandatory first step. To ensure your content looks professional, understanding the technical specifications is key. Learn more about optimal TikTok video sizes and aspect ratios to avoid quality degradation or improper framing. Before launching any campaign, always preview your ad on multiple mobile devices to check for awkward crops or text that gets obscured by the user interface. For a deeper dive into platform-specific editing, you can explore more techniques in our guide to video editing for social media.

5. Use Text Overlays and Captions Strategically

A significant portion of TikTok users watch videos with the sound off, making on-screen text a non-negotiable component of effective creative. Text overlays and captions serve as a silent narrator, ensuring your core message is understood even without audio. They grab attention, reinforce key value propositions, and guide the viewer's focus. For performance advertisers, this element is crucial for conveying offers, instructions, and benefits clearly and immediately, preventing the loss of potential conversions from sound-off viewers.

Strategic text placement goes beyond simple subtitles; it's about integrating text as a dynamic visual element. This can highlight user pain points, emphasize product features, or pose questions that drive engagement in the comments. Well-executed overlays improve both comprehension and retention, making them an indispensable tool in your toolkit of tiktok creative best practices. By treating text as a primary communication layer, you make your ads more accessible, impactful, and resilient to varied viewing habits.

Actionable Text Overlay Strategies & Examples

• Highlight Key Takeaways: Use text to summarize the most important points of your video.

  • Example (Fintech App): As a user navigates the app on screen, text overlays pop up saying "Zero Fees," "Instant Transfers," and "24/7 Support."

• Step-by-Step Instructions: Guide the viewer through a process with clear, numbered text.

  • Example (Food Delivery App): A video shows someone ordering food with overlays appearing in sequence: "1. Pick your restaurant," "2. Add to cart," "3. Enjoy in 30 mins!"

• Pose Engaging Questions: Use text to prompt a direct response from the audience.

  • Example (Gaming App): Over gameplay footage, a bold text overlay asks, "Think you can beat this level?"

How to Implement and Test Text Overlays

To optimize your text strategy, test different approaches to see what resonates. Start by creating variations that test the message itself: one version might focus on a benefit ("Save 5 hours a week"), while another highlights a feature ("Automated reporting"). Next, test the visual presentation. A/B test different fonts, colors, and animations to see what captures the most attention against your video background. Analyze metrics like view-through rate and click-through rate to determine which text variations are most effective at holding attention and driving action. This data-driven approach will refine your text overlay playbook for future campaigns.

6. Maintain Consistent Posting Schedule

While creative execution is paramount, the algorithm also rewards consistent activity. A regular posting schedule trains the TikTok algorithm to anticipate and prioritize your content, helping you build momentum and stay top-of-mind with your audience. For performance advertisers, this isn't just about organic reach; it signals to the platform that you are an active, committed creator, which can positively influence ad delivery and audience learning over time.

This practice is about building a predictable rhythm that both users and the algorithm can rely on. By establishing a sustainable cadence, you create audience anticipation and continuously feed the algorithm with fresh data points to optimize against. This approach is a core tenet of many tiktok creative best practices because it builds the foundation upon which strong creative can truly excel, preventing your account from going "cold" and ensuring your paid campaigns are supported by a healthy, active presence.

Actionable Scheduling Strategies & Examples

• High-Frequency Testing: Post a new creative variation daily during your audience's peak engagement hours (often 6-9 PM).

  • Example (Gaming App): A gaming UA manager posts a new gameplay hook video every day at 7 PM to capture the after-school/work audience.

• Themed Content Days: Dedicate specific days of the week to certain content pillars or ad formats.

  • Example (EdTech App): Post a "Tip Tuesday" ad each week and a "User Story Friday" creative to build a predictable content series.

• Sustainable Cadence: Aim for a manageable but consistent frequency, like 3-5 times per week.

  • Example (E-commerce Brand): An apparel brand posts new UGC-style ads every Monday, Wednesday, and Friday, keeping their creative fresh without burnout.

How to Implement and Test a Schedule

Start by defining a realistic posting frequency you can maintain. A sustainable goal of 3-4 new posts per week is more effective than posting twice daily for one week and then disappearing for two. Use TikTok's native analytics to identify when your followers are most active and schedule your posts for those peak windows. To maintain this rhythm without stress, batch-create your content in dedicated sessions. Film and edit a week's worth of videos at once, then use a scheduling tool to automate the posting process. This ensures you never miss a beat, even during busy campaign flights.

7. Participate in Challenges and Trends

TikTok's culture is built on participation, with trends, challenges, and trending audio acting as the platform's lifeblood. Tapping into these moments is not just about entertainment; it's a strategic way to gain instant relevance and algorithmic favor. By joining a viral conversation, your brand borrows the momentum of a proven format, significantly increasing its chances of being discovered by users who are actively seeking out that specific type of content. For performance advertisers, this is a low-friction way to create ads that feel native and less disruptive.

The key is not to just copy a trend, but to adapt it to your brand's message or product. This approach signals to the algorithm that your content is timely while simultaneously demonstrating to users that your brand understands the platform's unwritten rules. Participating in trends is one of the most effective tiktok creative best practices because it aligns your ad creative with existing user behavior, reducing the barrier to engagement and making your message more memorable.

Actionable Trend & Challenge Strategies

• Adapt a Viral Sound: Find a trending audio clip and reinterpret it to tell a story about your product's benefit or a customer's pain point.

  • Example (Productivity App): Using a trending "Oh No" audio clip, show a user's calendar overflowing with tasks, then transition to the app's clean interface as the music resolves.

• Replicate a Format: Use the structure of a popular trend, like a "point-to-text" video, to list the key features or advantages of your service.

  • Example (Fintech): An ad uses the "Things That Just Make Sense" format to point to on-screen text bubbles highlighting features like "No Hidden Fees" and "Instant Transfers."

• Join a Hashtag Challenge: Participate in a branded or organic challenge, integrating your product naturally into the required action.

  • Example (Fitness Brand): A creator participates in the #PlankChallenge while wearing the brand's apparel, showcasing its flexibility and comfort.

How to Implement and Test Trends

Speed is critical. To capitalize on a trend, you must act within the first 24-72 hours of it gaining momentum. Dedicate time daily to scroll the "For You" page and monitor the "Discover" tab to spot emerging sounds and formats. When you find a relevant trend, quickly brainstorm 2-3 ways your brand can add a unique angle. Don't overproduce it; authentic, quick-turnaround content often performs best. Test your trend-based ad against your evergreen creative to measure the lift in engagement metrics like view-through rate and click-through rate.

8. Engage Authentically with Your Community

TikTok is not a broadcast channel; it's a conversation. For performance advertisers, this means shifting the mindset from simply pushing ads to actively participating in the platform's culture. Authentic community engagement goes beyond posting content; it involves interacting directly with users through comments, duets, and stitches. This two-way communication builds brand loyalty and humanizes your company, turning passive viewers into an active, invested audience. The algorithm rewards this activity, often boosting the visibility of creators and brands who foster genuine connections.

This strategy creates a powerful feedback loop. By listening to and featuring your audience, you gain invaluable insights into their preferences, pain points, and language. This user-generated feedback can then directly inform future creative, ensuring your ads are more relevant and resonant. Embracing this approach is a cornerstone of advanced tiktok creative best practices because it transforms your ad account from a faceless entity into a relatable participant in the community, driving higher engagement rates and lower acquisition costs over time.

Actionable Engagement Strategies & Examples

• Comment Replies as Content: Turn a user's question or comment into the premise of a new video. Use the "Reply with video" feature to directly address them.

  • Example (Skincare Brand): A user comments, "Does this work on oily skin?" The brand creates a video reply showing a demo on an oily skin type, starting with the comment sticker on screen.

• Leverage Duets and Stitches: Encourage users to duet or stitch your content by creating open-ended videos or challenges. Feature the best ones on your profile.

  • Example (Gaming App): Post a video of a difficult level with the caption, "Stitch this with you beating our high score."

• Proactive Community Interaction: Dedicate time to engaging with content under relevant hashtags or from other creators in your niche.

  • Example (Fintech App): Leave helpful, non-promotional comments on popular videos about budgeting or investing.

How to Implement and Test Engagement

Start by dedicating 15-30 minutes daily to community management. Prioritize responding to comments within the first few hours of posting a video, as this initial velocity can boost its reach. Run a "Community Week" where you actively solicit duets or stitches with a specific prompt and a small prize for the most creative entry. Monitor which types of engagement (e.g., video replies vs. text comments) drive the most positive sentiment and profile visits. Use TikTok Analytics to track profile views and follower growth during periods of high engagement to measure the direct impact of your community-building efforts.

9. Create Platform-Specific Content (Not Repurposed)

Treating TikTok as just another channel to dump your existing YouTube or Instagram ads is a direct path to poor performance and wasted spend. Users can instantly spot repurposed content; it feels foreign, interrupts their native For You Page experience, and is often immediately skipped. Creating content specifically for TikTok's unique format, pacing, and culture is essential because it signals to the user that your brand understands the platform and respects their time. This builds immediate authenticity and drastically increases the likelihood of engagement.

This approach involves more than just re-editing an existing video into a 9:16 aspect ratio. It means fully embracing the platform's native tools, humor, and communication style. Content that looks and feels like it belongs on the FYP performs better because it doesn't scream "ad." For performance marketers, mastering this principle of tiktok creative best practices is non-negotiable, as it directly influences CVR and CPA by blending seamlessly into the user's entertainment feed rather than disrupting it.

Actionable Strategies for Platform-Native Content

• Embrace Lo-Fi Production: Ditch the high-polish, cinematic ads. TikTok users respond better to authentic, "shot-on-a-phone" style content. It feels more genuine and less like a corporate advertisement.

  • Example (Gaming App): Instead of a polished game trailer, show a real person's reaction to playing a difficult level, filmed with their phone's front camera.

• Utilize Native TikTok Features: Actively use features that are unique to the platform to show you understand the environment. This includes using popular sounds, trending effects, stitches, and duets.

  • Example (Fashion Brand): Use the green screen effect to show a creator "trying on" different outfits from your new collection against various interesting backgrounds.

• Adapt to TikTok's Pacing: TikTok content is fast, punchy, and gets to the point quickly. Repurposing a slow-building, 5-minute YouTube video will not work. Your story arc must be contained within 15-60 seconds.

  • Example (Food Delivery App): Create a rapid-fire montage of 5 different meals you can get delivered in under 30 seconds, using quick cuts synced to a trending audio track.

How to Implement and Test Native Concepts

Begin your creative process by spending time on the TikTok FYP to absorb the current trends, sounds, and meme formats relevant to your niche. This isn't passive scrolling; it's active research. When briefing your creative team or creators, explicitly state that the goal is to produce "TikTok-first" assets, not repurposed ads. To learn more about the specifics of this process, you can explore detailed guides on how to make TikTok ads that perform.

For testing, create a true A/B test by pitting a repurposed ad from another platform against a newly created, TikTok-native concept. The performance difference in metrics like VTR, CTR, and CPA will almost always be stark. Measure which creative feels more integrated and generates more positive comments and shares, as these qualitative signals often precede strong quantitative results. Continuously iterate on what makes your content feel native to the platform.

10. Use TikTok Analytics to Inform Strategy

Running TikTok ads without analyzing performance data is like driving blind. TikTok's native analytics provide a treasure trove of information that reveals exactly what resonates with your audience, what falls flat, and where your opportunities lie. For performance marketers, this data is not just a report card; it is a roadmap for future creative development, allowing you to move from guesswork to data-driven decisions that systematically improve results and reduce wasted ad spend.

The goal is to move beyond surface-level metrics like views and likes and dive into data that signals genuine interest and informs strategy. Metrics such as average watch time, completion rate, and audience retention graphs show you precisely where viewers lose interest. By consistently reviewing this data, you can identify patterns in your winning content, such as optimal video length, popular audio choices, or effective formats, and replicate that success. This iterative feedback loop is one of the most powerful tiktok creative best practices for achieving scalable and predictable campaign performance.

Actionable Analytics Strategies & Examples

• Identify Winning Formats: Analyze your top 20 videos to find common threads.

  • Example (Gaming App): Discovering that first-person "fail compilations" have a 50% higher completion rate and 3x the share rate compared to cinematic trailers.

• Optimize for Audience Activity: Use demographic data to post and schedule ads when your target users are most active.

  • Example (E-commerce Brand): Finding that your Gen Z audience is most active from 8-11 PM, not during the typical 9-5 hours, and shifting ad schedules accordingly.

• Refine Content Based on Watch Time: Pinpoint the exact second viewers drop off to diagnose weak hooks or boring mid-sections.

  • Example (SaaS Product): Noticing a massive viewer drop-off at the 5-second mark whenever a complex UI is shown, leading to a new creative brief focused on benefits, not features.

How to Implement and Test with Analytics

Commit to a weekly analytics review to identify trends without getting lost in daily fluctuations. Track key metrics like 6-second view rate, average watch time, completion rate, and click-through rate in a simple spreadsheet. Segment your analysis by content pillars or formats (e.g., UGC testimonials vs. product demos) to see which strategic bucket performs best.

Use this data to form hypotheses for your next creative sprint. For example, if you find that videos using trending sounds get more For You Page traffic, your next test could be to apply a trending sound to one of your existing top performers. This turns analytics from a passive reporting tool into an active engine for creative ideation and optimization.

TikTok Creative Best Practices — 10-Point Comparison

From Best Practices to Best Performance: Your Next Steps

You've just navigated a comprehensive blueprint of TikTok creative best practices, from mastering the crucial first three seconds to leveraging platform-native analytics. We've explored how to craft compelling hooks, utilize trending audio, optimize for vertical viewing, and engage authentically with the community. Each of these principles is a powerful lever in its own right, but their true potential is unlocked when they work in concert.

The journey from understanding these concepts to achieving consistent, scalable performance is one of execution and iteration. It's about moving beyond simply "making TikToks" and building a systematic, data-informed creative engine. This isn't just about creating a single viral hit; it's about developing a repeatable process that consistently produces high-performing assets, combats creative fatigue, and drives profitable user acquisition.

Unifying Strategy with High-Tempo Execution

The most critical takeaway is the need to merge strategic insight with operational velocity. The best creative strategists on TikTok don't just know what works; they know how to test, learn, and adapt faster than the competition. This means embracing a high-tempo testing mindset where you are constantly shipping new creative variations.

Think of your creative strategy as a portfolio of bets. Your core principles, like those covered in this article, are your investment thesis. But your individual ad variations, hooks, and calls-to-action are the specific bets you place. To find the winners, you must:

• Systematically Test Variables: Isolate one variable at a time. Test three different hooks against the same video body. Test the same hook with different user-generated content (UGC) creators. Test a trending sound versus a voiceover.

• Analyze Performance with Precision: Go beyond surface-level metrics like CTR. Dig into view-through rates (VTR), hook rates (percentage of viewers who watch past 3 seconds), and downstream conversion events. Connect creative elements directly to business outcomes.

• Create Feedback Loops: Ensure that performance data from your ad campaigns directly informs the next creative brief. The insights from a losing ad are just as valuable as those from a winner, as they tell you what not to do next.

Overcoming the Scalability Bottleneck

Adhering to these TikTok creative best practices at scale presents a significant operational challenge. Manually producing dozens of unique ad variations, each with a different hook, caption, or piece of music, is a massive resource drain. It's a bottleneck that prevents even the most brilliant strategists from testing at the speed the platform demands. This is where process and technology become your competitive advantage.

The goal is to automate the repetitive, time-consuming tasks so your team can focus on what matters most: strategy, ideation, and analyzing results. The traditional creative workflow is simply too slow for TikTok's ravenous algorithm. By combining the strategic framework outlined here with powerful automation tools, you can dramatically accelerate your learning cycles, stay ahead of creative burnout, and build a sustainable growth engine. Your success on the platform will ultimately be determined not just by the quality of your ideas, but by the speed and efficiency with which you can bring them to life and learn from their performance in the real world.

Ready to put these TikTok creative best practices into action without the manual overhead? Sovran is an AI-powered creative studio that helps performance teams automate ad production, allowing you to generate and render hundreds of high-impact video variations in minutes, not days. Stop the creative bottleneck and start scaling your testing by exploring Sovran today.