Give Media Buyers Creative Context
Move beyond a row of ad names and metrics by showing the opener and creative idea that likely earned the attention.
Ad Insights
See which creative choice should shape the next test.
Bring recent Meta video-ad performance into the project where the next batch gets made. Rank scroll-stoppers, identify winning hooks, and turn the strongest signal into a focused next test and editable draft.
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Live workspaceSovran creative system
Ad InsightsExample account
Last 14 days · Meta video ads
Top scroll-stoppers
Recommended next test
Keep the opener. Change the proof.
“I stopped wasting Sunday nights on meal prep”
- Hook rate
- 38.4%
- Ad score
- 92
- Spend
- $4,280
Test two new proof clipsCreate draft
The details that keep work moving.
Each capability closes a specific gap between the creative idea and the next live test.
Hook-Rate Leaderboards
Rank recent video ads by the share of impressions that reach the three-second view, with spend and delivery context kept alongside the signal.
Exact or Inferred Winning Hooks
Use synced transcripts when available and clear inference when they are not, so the team can see the opening line behind the result.
A Balanced Ad Score
Read hook rate together with spend, click-through, and other available Meta signals instead of declaring a winner from one isolated metric.
Next-Test Suggestions
Turn the strongest signal into a focused variation idea, then create an editable Creative Copilot draft from the recommendation.
From first input to finished output.
A clear working sequence your team can follow, review, and repeat.
- 01
Connect the Meta Account
Link the ad account that belongs to the project and choose the recent performance window the team wants to inspect.
- 02
Sync Creative and Delivery Signals
Bring in recent video ads, spend, views, clicks, and available creative text or transcripts for the selected account.
- 03
Inspect the Scroll-Stoppers
Compare top ads, open their winning-hook evidence, and keep enough delivery context visible to avoid false conclusions.
- 04
Build the Next Test
Choose a recommended variation, create an editable draft, and carry the market signal back into the production workflow.
Where it earns its keep.
Concrete ways performance teams turn this capability into faster, more informed creative work.
Brief the Next Round with Evidence
Keep a proven hook as the control while changing the body, proof, offer, or CTA for a cleaner next test.
Move from Insight to Draft
Create an editable starting point from a test suggestion without losing the project context or sending the idea into another tool.
Keep the workflow connected.
Pair this feature with the next capability in your production loop.
Put your next creative batch in motion.
Bring the footage, context, and brief. Sovran gives your team the connected system to turn them into live creative tests.
30-day money-back guarantee
Secured with Stripe
Launch video ads in minutes