One connected creative testing system

From raw footage to the next winning test.

Sovran keeps context, assets, editing, generation, variations, and multi-format export in one working loop—so each batch is easier to produce, review, and reuse.

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Prospecting refresh / Batch 18

6 source clips · 3 approved concepts

Live

Brand memory + footage

43 clips indexed

Ready

Drafts + variants

3 concepts · 12 ads

In review

Export-ready batch

4 aspect ratios

Ready

Results feed the next batch

The full loop, without the fragmented toolchain.

Start wherever the bottleneck is today. Every capability connects to the same project context, asset library, and production flow.

Ground the work

Turn scattered footage and brand knowledge into inputs your whole team can actually find and reuse.

Context Vault & Messaging LibraryGround AI drafts in reusable brand contextSee feature AI Clip Search & Script Module TaggingSearch videos by meaning and auto-tag script modulesSee feature Video Scene DetectionSplit source videos into reviewable, reusable scenesSee feature

Build the batch

Move from one idea to editable drafts, new creative, and structured variations without another production handoff.

Creative CopilotBuild transcript-backed ad drafts you can still editSee feature Daily DraftsSchedule one fresh, editable ad draft each daySee feature Video Ad Editor for Creative TestingCut by transcript or fine-tune on a browser timelineSee feature Voice Isolation for Video AdsRemove clip music while preserving spoken audioSee feature AI Ad Creative GenerationCreate clips, voiceovers, and synced captionsSee feature Modular Video Ads & Creative TestingGenerate hundreds of ad variations from modular blocksSee feature

Put the next creative batch in motion.

Bring your footage and context. Sovran gives your team the connected system to turn them into live creative tests.

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Create video variations in minutes