Video ad insights and best practices for performance marketers.
Showing 11 posts tagged “Strategy”
In performance marketing, scrolling is the enemy. On platforms like Meta and TikTok, you have less than three seconds to stop a potential customer from swiping...
Trying to scale Facebook ads by just cranking up the budget is a classic rookie mistake. It's a surefire way to watch your ROAS tank. Real, sustainable scaling...
For advertisers, AI isn't some far-off, futuristic idea. It's a toolkit you can use right now to automate creative production, deliver personalization that...
If you're not running video ads on Instagram, you're leaving a massive opportunity on the table. Let’s be honest, static images just don’t cut it anymore....
A solid mobile app user acquisition strategy isn't just a nice-to-have; it's your entire playbook for attracting new users. It's a calculated plan that blends...
IntroductionIf you're running creative tests at scale, you already know how tough it is to keep track of what’s working. It’s easy to get lost in all the data,...
Hey everyone, Manson here. I’ve got some insights I wish I knew earlier, and I’m about to drop some serious knowledge on you. If you’re struggling to lower...
Hook rate shows how many people watch the first three seconds of your video ad. Learn the formula, compare 2026 Meta benchmarks by industry, read it with hold rate, and test 10 hook formats.
Finding the right ad that clicks with your audience is tough. Creative testing helps solve this problem, and it’s even more important as we head into 2025. The...