Video ad insights and best practices for performance marketers.
Showing 13 posts tagged with "Strategy"
In performance marketing, scrolling is the enemy. On platforms like Meta and TikTok, you have less than three seconds to stop a potential customer from swiping...
Trying to scale Facebook ads by just cranking up the budget is a classic rookie mistake. It's a surefire way to watch your ROAS tank. Real, sustainable scaling...
For advertisers, AI isn't some far-off, futuristic idea. It's a toolkit you can use right now to automate creative production, deliver personalization that...
In performance marketing, we obsess over what works. We analyze winning creatives, scale successful audiences, and replicate profitable funnels. But what about...
In 2025, simply 'running ads' on Meta is a surefire way to burn through your budget with minimal return. The key to unlocking profitable scale and...
If you're not running video ads on Instagram, you're leaving a massive opportunity on the table. Let’s be honest, static images just don’t cut it anymore....
A solid mobile app user acquisition strategy isn't just a nice-to-have; it's your entire playbook for attracting new users. It's a calculated plan that blends...
IntroductionIf you're running creative tests at scale, you already know how tough it is to keep track of what’s working. It’s easy to get lost in all the data,...
Hey everyone, Manson here. I’ve got some insights I wish I knew earlier, and I’m about to drop some serious knowledge on you. If you’re struggling to lower...