10 Types of Facebook Advertising to Master in 2025

In 2025, simply 'running ads' on Meta is a surefire way to burn through your budget with minimal return. The key to unlocking profitable scale and outperforming your competition lies in mastering the diverse arsenal of ad formats at your disposal. Moving beyond the "Boost Post" button and into a more sophisticated strategy is essential for any serious performance marketer.

Each ad placement and creative format serves a unique purpose in the marketing funnel, from grabbing attention in a fleeting Story to driving seamless, high-intent purchases with a Collection Ad. Understanding the specific strengths, technical requirements, and creative nuances of the different types of Facebook advertising is no longer a "nice-to-have" skill. It is the strategic foundation for every successful campaign, directly impacting your CPM, CPA, and ROAS. This isn't about just knowing what a Carousel Ad is; it's about knowing when to use it over a video ad for a retargeting campaign, and how to structure its creative for maximum impact.

This comprehensive guide breaks down the 10 most critical ad formats you need to master. We'll go deep on what works for each format, why it works, and how to execute it flawlessly. You'll find pro-tips, real-world examples, and actionable templates designed to help your performance team move faster, smarter, and more efficiently. We’ll skip the fluff and give you the direct, actionable insights needed to build and optimize campaigns that truly convert.

1. Image Ads

Image Ads are the cornerstone of Facebook advertising and represent the simplest, most classic ad format. This foundational option consists of a single static image, a compelling headline, descriptive body text, and a clear call-to-action (CTA) button. Their straightforward nature makes them incredibly versatile and effective for a wide range of campaign objectives.

Despite the rise of video and more complex formats, the single image ad remains a powerhouse. Its strength lies in its ability to communicate a message instantly. In a fast-scrolling feed environment, a striking image can stop a user and convey value in a fraction of a second, making it an essential tool in any performance marketer's toolkit.

Primary Use Cases & Strategy

Image Ads are highly effective across the entire marketing funnel:

• Awareness: A visually stunning image from a brand like Nike showcasing a new product can quickly build brand recognition and recall.

• Consideration: An e-commerce retailer can use a high-quality image to highlight a seasonal collection, driving traffic to their online store.

• Conversion: A local business can promote a special offer, like "50% Off Your First Visit," with a clear image and a "Book Now" CTA to drive immediate action.

Actionable Best Practices

To maximize the impact of your Image Ads, focus on creative execution and optimization. Your image must be powerful enough to stand on its own and stop the scroll.

• High-Contrast Visuals: Use bold colors and compositions that stand out against the blue and white of the Facebook UI. Avoid bland or low-resolution imagery.

• Minimal Text Overlay: While you can add text, Meta's best practice is to keep it under 20% of the image area. Let the image do the talking and place crucial details in the headline and primary text.

• Adhere to Specs: Different placements (Feed, Stories, Messenger) require different aspect ratios. For optimal performance and to ensure your visual creatives are always perfectly displayed across various formats, consult a comprehensive social media image specs guide.

• A/B Test Aggressively: Never assume you know which creative will perform best. Systematically test different images, headlines, and CTA combinations to find the winning formula. A simple image swap can drastically lower your CPA.

2. Video Ads

Video Ads are a dynamic and engaging format that uses motion and sound to capture attention in the crowded social media landscape. Ranging from short, 15-second clips to longer-form narratives, this format leverages the power of storytelling to demonstrate products, explain services, or build an emotional connection with an audience. They can appear across nearly all of Meta's placements, including the Feed, Stories, Reels, and In-Stream.

In an ecosystem where user attention is fleeting, video has become a dominant force. Its ability to convey complex information quickly and evoke emotion makes it a superior format for engagement and brand recall. For performance marketers, video ads consistently deliver higher view-through rates and conversions compared to static assets, making them a critical component of any successful campaign strategy.

Primary Use Cases & Strategy

Video Ads are incredibly versatile and can be tailored to meet objectives at every stage of the marketing funnel:

• Awareness: A brand like GoPro can use user-generated, high-action content to create viral excitement and build top-of-mind awareness.

• Consideration: A SaaS company like Slack can use a short explainer video to demonstrate a key feature, driving users to learn more about its benefits.

• Conversion: A DTC brand such as Dollar Shave Club can use a humorous, direct-response video ad to drive immediate sign-ups or purchases.

Actionable Best Practices

To create high-performing Video Ads, you must design for the mobile, sound-off environment and capture attention instantly. For more inspiration, explore these powerful video ad examples from top brands.

• Hook Within 3 Seconds: The first few seconds are critical. Use a strong visual hook, an intriguing question, or fast-paced motion to stop the scroll before a user moves on.

• Design for Sound-Off Viewing: The vast majority of users watch videos without sound. Use on-screen text overlays or captions to communicate your message effectively. For all types of video advertisements, remember that many users watch with sound off. Learn best practices to easily start captioning your video ads for better engagement and accessibility.

• Optimize for Placement: Use vertical 9:16 aspect ratios for full-screen placements like Stories and Reels, and a square 1:1 ratio for maximum compatibility in the Feed.

• Test Video Lengths: Don't assume one size fits all. Test short, punchy 15-second clips for top-of-funnel awareness against longer, 60-second videos for retargeting campaigns where the audience is more invested.

3. Carousel Ads

Carousel Ads are a dynamic and interactive format that allows you to showcase up to 10 images or videos within a single ad unit. Each "card" in the carousel can have its own headline, description, link, and call-to-action, giving users the ability to swipe through a variety of content. This format is uniquely suited for telling a story, displaying multiple products, or highlighting different features of a single offering.

The power of the Carousel lies in its ability to combine the visual appeal of multiple ads into one cost-effective placement. Instead of running several separate image ads, you can present a comprehensive lookbook, a step-by-step guide, or a product line, inviting deeper engagement and exploration directly within the feed. This makes it an essential tool among the various types of facebook advertising for performance marketers.

Primary Use Cases & Strategy

Carousel Ads are exceptionally versatile and can be deployed for various campaign goals:

• Product Showcase: An e-commerce brand like Amazon can display different variations of a product (e.g., colors, sizes) or a curated collection of related items, such as "Top Tech Deals."

• Feature Highlighting: A SaaS company can use each card to explain a different key feature of its software, effectively giving a mini-tour of the platform's benefits.

• Storytelling: A travel company can create a narrative sequence, using each card to take the user on a journey through a destination, from the flight to the hotel to local attractions, sparking wanderlust and driving bookings.

Actionable Best Practices

To create high-performing Carousel Ads, you need a cohesive strategy that treats the ad as a single, unified experience.

• Lead with Your Best Performer: Use Meta's automatic optimization feature to let the algorithm show the best-performing card first. Alternatively, if telling a sequential story, manually order the cards to create a compelling narrative arc.

• Maintain Visual Consistency: Ensure all images or videos share a consistent aesthetic (color palette, style, branding) to create a professional and seamless browsing experience as users swipe through.

• Optimize Each Card Individually: While the ad is a single unit, each card is a unique opportunity. Tailor headlines and CTAs to the specific image or video on that card to maximize its individual appeal and click-through rate.

• Analyze Per-Card Metrics: Dive into your ad reports to see which cards get the most clicks and engagement. Use these insights to refine your creative, reorder your cards, or swap out underperforming visuals in future campaigns.

4. Collection Ads

Collection Ads offer a rich, mobile-first shopping experience by pairing a primary visual (an image or video) with a grid of related product images. When a user taps on the ad, it opens into an Instant Experience, a fullscreen, native storefront where they can browse and purchase products directly within the Facebook app. This seamless format is engineered to reduce friction, bridging the gap between discovery and transaction.

The power of Collection Ads lies in their ability to turn an engaging piece of creative into a fully browsable catalog. For e-commerce and retail brands, this format is a game-changer. It allows them to showcase multiple products in a visually compelling way, encouraging exploration and driving higher purchase intent without forcing users to a slower, external website.

Primary Use Cases & Strategy

Collection Ads are uniquely positioned for mid-to-lower funnel objectives, focusing on driving consideration and direct sales.

• Awareness: A brand like Nike could use a high-energy video showcasing new running gear, followed by a product grid featuring each item, introducing a full collection in a single ad.

• Consideration: A home decor store can display a lifestyle video of a styled living room, with a collection below featuring the couch, rug, and lamps, making the entire look shoppable.

• Conversion: Sephora can feature a makeup tutorial video as the primary creative, with the Collection Ad displaying all the products used in the video, enabling viewers to immediately purchase the entire set.

Actionable Best Practices

To maximize the impact of your Collection Ads, focus on creating a cohesive and frictionless shopping journey from the initial ad to the final product selection.

• Lead with an Engaging Video: A dynamic video is often more effective than a static image at capturing initial attention and drawing users into the collection. It should set the scene and create a desire to explore the products.

• Curate a Logical Product Set: Don't just show random items. Group products by category, style, or as they appear in the primary creative. For example, feature an "Outfit of the Day" or a "Complete Skincare Routine."

• Maintain Product Feed Hygiene: The effectiveness of Collection Ads depends on an accurate and up-to-date product catalog. Ensure pricing, stock availability, and product images are always current to avoid user frustration.

• Test Instant Experience Templates: Meta provides several templates like "Storefront" and "Lookbook." Test different layouts to see which one resonates best with your audience and drives the most engagement with your products.

5. Slideshow Ads

Slideshow Ads offer a powerful bridge between static images and full-motion video, creating a video-like experience from a series of 3-10 images. This ad format automatically stitches your chosen images together, adding motion, transitions, and optional music to produce a lightweight video. Their primary advantage is delivering the engagement of video without requiring the resources of a full video production.

This format is particularly valuable for advertisers who want to tell a more detailed story than a single image allows but lack the budget or time for video creation. Because Meta renders them as video files, they are compatible with all placements that support video, giving them broad reach and making them a versatile tool in the performance marketing arsenal.

Primary Use Cases & Strategy

Slideshow Ads are highly adaptable and effective for storytelling and showcasing multiple aspects of an offer.

• Awareness: A travel company can use a slideshow to feature multiple stunning photos of a single destination, creating a compelling visual tour that sparks interest.

• Consideration: A real estate agent can create a virtual property tour by sequencing images of each room, giving potential buyers a clear sense of the layout.

• Conversion: An e-commerce brand can announce a new product launch by showcasing different features or colorways in successive slides, ending with a "Shop Now" CTA to drive immediate sales.

Actionable Best Practices

To create effective Slideshow Ads, think like a storyteller and guide the user through a clear, logical sequence.

• Create a Narrative Flow: Don't just use random images. Arrange your slides to tell a story, such as a before-and-after transformation or a step-by-step process.

• Optimize Image Count: While you can use up to 10 images, the sweet spot is often between 5-7. This provides enough detail without causing viewer drop-off.

• Use Consistent Branding: Maintain a consistent visual style, color palette, and branding across all images to create a cohesive and professional-looking ad.

• Leverage Text Overlays: Add short, clear text overlays to each slide to provide context and guide the viewer. End with a strong call-to-action on the final slide.

• Test Pacing and Music: Experiment with the duration of each slide and test different royalty-free music options provided by Meta. The right tempo and soundtrack can significantly impact the ad's emotional appeal and performance.

6. Story Ads

Story Ads are full-screen, vertical video or image ads that appear between organic user content on Facebook Stories, Instagram Stories, and Messenger Stories. This immersive format leverages the 9:16 aspect ratio to create a mobile-first experience that feels native to the platform, capturing user attention in a way that standard feed ads cannot.

Popularized by Snapchat and perfected by Instagram, the Stories format is defined by its ephemeral and authentic feel. For advertisers, this means Story Ads are less about polished production and more about creating quick, engaging, and direct content that blends seamlessly with the user experience, making them a crucial component in any comprehensive strategy for Facebook advertising.

Primary Use Cases & Strategy

Story Ads excel at capturing attention quickly, making them ideal for specific campaign goals across the funnel.

• Awareness: Nike frequently uses dynamic, fast-paced clips of athletes in their Story campaigns to build hype and brand affinity with a younger demographic.

• Consideration: A beauty brand like Glossier can use a sequence of short Story Ads to tease a new product launch, driving curiosity and encouraging users to swipe up to learn more.

• Conversion: An e-commerce brand can announce a 24-hour flash sale using a Story Ad with a prominent countdown sticker and a clear "Shop Now" call-to-action to create urgency and drive immediate sales.

Actionable Best Practices

To succeed with Story Ads, you must adapt your creative to the format's fast-paced, vertical nature. Your content needs to be immediately captivating to prevent users from swiping past.

• Hook Within 2 Seconds: The first 1-2 seconds are critical. Use bold motion, a surprising visual, or a direct question to stop the user from tapping to the next story.

• Design for Vertical: Always use a full-screen 9:16 aspect ratio. Avoid using horizontal videos with black bars, as this breaks the native feel and reduces performance.

• Use Native Elements: Incorporate stickers, polls, and text overlays that mimic organic Story content. This makes your ad feel less intrusive and encourages user interaction.

• Clear Call-to-Action: The "Swipe Up" (or tap link) prompt is your primary conversion tool. Make your CTA explicit both visually and verbally. Tell users exactly what you want them to do next.

7. Lead Generation Ads

Lead Generation Ads are a powerful tool designed to capture user information directly within the Meta ecosystem, eliminating the need to send users to an external landing page. This ad type features an instant form that can be pre-populated with a user's Facebook profile data, such as their name and email, creating a seamless, low-friction signup experience. Their efficiency makes them a go-to for service-based businesses, B2B companies, and any campaign focused on acquiring prospects.

This format is a game-changer for conversion rates because it drastically reduces the number of steps required for a user to submit their details. By keeping the entire process on-platform, you minimize drop-off and capture high-intent leads more effectively, making it a critical component of many types of Facebook advertising strategies.

Primary Use Cases & Strategy

Lead Ads are exceptionally effective for middle-of-the-funnel activities where the goal is to gather contact information for future nurturing:

• B2B Marketing: A SaaS company like HubSpot can offer a free ebook or webinar registration, capturing qualified leads for their sales pipeline.

• Local Services: A real estate agent can run ads allowing users to request a free property valuation or schedule a viewing by simply filling out a quick form.

• High-Consideration Products: An insurance company can use a Lead Ad to offer free, personalized quotes, collecting contact details to initiate the sales process.

• Subscriptions & Trials: A streaming service can promote a 30-day free trial, using an instant form to sign users up with minimal effort.

Actionable Best Practices

To optimize your Lead Generation Ads, focus on balancing data collection with user experience. The easier you make it for users, the higher your submission rate will be.

• Request Only Essential Info: Keep your form as short as possible. Ask for only what you absolutely need (2-5 fields is optimal). Each additional field increases friction and lowers the completion rate.

• Set Clear Expectations: Use your ad creative and copy to clearly communicate the value the user will receive in exchange for their information. Whether it’s a quote, a guide, or a callback, be explicit.

• Prompt Follow-Up: Speed is critical. Aim to follow up with new leads within 24 hours (ideally much sooner) to capitalize on their initial interest and maximize conversion potential.

• Test Form Variations: Experiment with different button copy ("Get Quote" vs. "Learn More"), form headlines, and even the questions you ask. Small changes can significantly impact your cost per lead. For deeper insights on crafting compelling messaging, explore this guide to writing effective advertising scripts.

8. Dynamic Ads

Dynamic Ads are a powerful, automated ad format that takes personalization to the next level. Instead of creating individual ads for every item you sell, Dynamic Ads automatically show the most relevant products from your catalog to users based on their specific behavior on your website, app, or elsewhere on the internet. This makes them a cornerstone of modern e-commerce advertising strategy.

These ads work by connecting your product catalog to your Meta Pixel or SDK and using machine learning to serve personalized recommendations at scale. For instance, if a user viewed a specific pair of sneakers on your site but didn't buy them, a Dynamic Ad can retarget them on Facebook with an image of those exact sneakers, reminding them to complete the purchase. This hyper-relevant approach drives significantly higher conversion rates than generic advertising.

Primary Use Cases & Strategy

Dynamic Ads are essential for businesses with large product inventories and are most effective for lower-funnel objectives.

• Retargeting (Conversions): This is the core strength of Dynamic Ads. Retailers like ASOS or Amazon use them to show shoppers items they previously viewed, added to their cart, or are similar to items they purchased.

• Broad Audience Prospecting: You can also use Dynamic Ads to acquire new customers. Meta will show products from your catalog to users who have demonstrated interest in similar products across the web, even if they've never visited your site.

• Cross-selling/Upselling: For existing customers, you can promote complementary products. A brand that sold a camera could dynamically serve ads for lenses or tripods to that customer segment.

Actionable Best Practices

To succeed with Dynamic Ads, your product catalog and tracking setup must be flawless. The campaign's performance is directly tied to the quality of the data it receives.

• Pristine Product Feed: Ensure your product catalog is always up-to-date with correct pricing, availability, and high-quality images. Use clear and descriptive product titles and categorizations.

• Flawless Pixel Implementation: The Meta Pixel must be correctly installed on all key pages (view content, add to cart, purchase). This data is the fuel for the dynamic retargeting engine.

• Use Compelling Creative Overlays: Don't just show the raw product image. Use creative templates to add overlays like pricing, your logo, or a "Sale" tag to make your dynamic ad creative stand out.

• Segment Your Audiences: Create distinct retargeting windows and product sets. For example, create a campaign for users who added to a cart in the last 3 days and another for users who viewed content in the last 30 days, adjusting your offer accordingly. The AI's ability to process these signals is fundamental; learn more about how AI is transforming ad performance.

9. Instant Experience Ads (Canvas Ads)

Instant Experience Ads, formerly known as Canvas Ads, are a mobile-only format that provides a full-screen, immersive destination when a user clicks on an ad. They load almost instantly within the Facebook or Instagram app, creating a rich, app-like experience without the friction of sending users to an external website. This format allows you to combine video, images, carousels, text, and product feeds into a single cohesive story.

The power of Instant Experiences lies in their ability to captivate and engage. By eliminating slow load times and keeping users within the native Meta environment, they are perfect for telling a deeper brand story or showcasing a product catalog in a visually stunning way. This makes them a critical component for advertisers aiming to create a memorable and interactive brand encounter on mobile devices.

Primary Use Cases & Strategy

Instant Experience Ads are exceptionally versatile for mid-funnel and lower-funnel objectives where engagement and detailed information are key.

• Awareness & Storytelling: A luxury brand like Louis Vuitton can create a visually rich journey, showcasing the craftsmanship behind a new collection with a mix of high-quality video and lifestyle imagery.

• Consideration: An automotive company like Tesla can build a virtual showroom, allowing users to explore vehicle features, view different angles, and watch action videos, all within one ad.

• Conversion: An e-commerce brand can use a "Storefront" template to display a curated product catalog, letting users browse and tap through directly to product pages to make a purchase.

Actionable Best Practices

To create an effective Instant Experience, your focus should be on building a seamless and logical narrative that guides the user toward a specific action.

• Compelling Entry Point: The initial ad creative (the image or video in the feed) must be strong enough to entice the click. Use your most captivating visual to open the experience.

• Logical Narrative Flow: Design the experience with a clear beginning, middle, and end. Guide the user through the story or product showcase intuitively. Avoid overwhelming them with too many competing elements.

• Optimize for Fast Loading: While Instant Experiences load quickly, using overly large image and video files can still introduce lag. Compress your assets to ensure the experience is truly "instant."

• Include Clear CTAs: Every component of your Instant Experience should lead the user forward. Use prominent buttons with clear calls-to-action like "Shop Now," "Learn More," or "Explore the Collection" to drive the final conversion.

10. Reels Ads

Reels Ads are vertical, full-screen, short-form video ads placed between organic content on Instagram Reels and Facebook Reels. This ad format is designed to be immersive and blend seamlessly with user-generated content, leveraging the explosive growth of short-form video to capture audience attention in a highly engaging, native environment.

As one of the most dynamic types of Facebook advertising, Reels Ads tap directly into current media consumption habits. Their strength lies in their ability to feel less like a traditional advertisement and more like organic content. This native feel, combined with the fast-paced, entertaining nature of the Reels feed, makes them a powerful tool for brands aiming to connect with younger demographics and build community.

Primary Use Cases & Strategy

Reels Ads are exceptionally versatile and can drive results across the entire marketing funnel by mirroring popular content styles:

• Awareness: A beauty brand can launch a new product by partnering with an influencer for a tutorial-style ad that feels authentic and educational.

• Consideration: A fitness app can showcase quick workout tips or user transformations set to trending audio, driving viewers to learn more about its features.

• Conversion: A fashion e-commerce store can create a fast-cut "get ready with me" style video, tagging products directly in the Reel and using a "Shop Now" CTA to drive immediate sales.

Actionable Best Practices

To succeed with Reels Ads, your creative must align with the platform's culture. The goal is to entertain and add value, not just interrupt.

• Create for Sound-On: Unlike other placements, Reels are overwhelmingly viewed with sound. Leverage trending audio, music, or voiceovers to enhance your message and capture attention.

• Hook Within Seconds: The first 1-2 seconds are critical. Use a strong visual hook, an intriguing question, or a surprising movement to stop users from swiping past your ad.

• Embrace Native Formats: Don't just repurpose a polished TV commercial. Use text overlays, popular filters, and editing styles that are common on Reels to make your ad feel organic and trustworthy.

• Prioritize Authenticity: The most effective Reels Ads often feature real people, user-generated content, or behind-the-scenes footage. Avoid overly corporate or salesy creative that clashes with the platform's vibe.

10 Facebook Ad Types Comparison

From Format to Performance: Automating Your Creative Workflow

We've journeyed through the comprehensive landscape of Facebook advertising, dissecting ten distinct ad formats from the simple power of Image Ads to the immersive world of Instant Experiences. You now have the blueprint for each format: the technical specifications, the strategic use cases, and the creative best practices needed to launch campaigns that resonate with your audience. Understanding the difference between a Carousel ad for retargeting and a Reels ad for top-of-funnel awareness is the foundational knowledge that separates amateur boosters from professional performance marketers.

The core takeaway is that no single format is universally "best." True success on Meta's platforms comes from a strategic, full-funnel approach. It's about knowing when to deploy a high-impact Video Ad to capture attention, when to use a Collection Ad to seamlessly bridge discovery and purchase, and when to leverage a Lead Ad to build your pipeline directly within the app. Your ability to match the right ad format to the right campaign objective and audience segment is your primary lever for driving efficient growth.

The Real Bottleneck: Creative Velocity

Mastering the theory behind the various types of Facebook advertising is one thing; putting it into practice at scale is an entirely different challenge. The modern digital advertising ecosystem, powered by sophisticated machine learning, is insatiably hungry for new creative. Ad fatigue is not a myth; it's a measurable drain on your ROAS that can set in within days. To stay competitive, you can't just create one great video ad. You need to create dozens of variations tailored for different placements, audiences, and value propositions.

This is where most teams hit a wall. The manual process of editing videos in traditional software, swapping out hooks, changing CTA text, resizing for Stories versus Feed, and A/B testing different backgrounds becomes an operational nightmare. Your creative team gets bogged down in repetitive production tasks, and your media buyers are left waiting for assets, unable to test and iterate at the speed the algorithm demands. This creative production gap is the single biggest hurdle to scaling campaigns profitably.

Key Insight: Your campaign's performance is ultimately capped by your creative production speed. If you can't test and iterate faster than your competitors, you will eventually lose, regardless of your bidding strategy or audience targeting.

Actionable Next Steps: Building Your Scalable Creative Engine

So, how do you move from knowledge to action? The answer lies in shifting your mindset from manual production to automated assembly. Instead of seeing each ad as a one-off project, you must view your creative as a system of interchangeable components: hooks, body content, social proof, and calls-to-action.

Here is your immediate action plan:

1. Audit Your Current Workflow: Map out the exact steps your team takes from creative brief to live ad. Identify the most time-consuming, repetitive tasks. Is it resizing for different placements? Is it swapping out the first three seconds for a new hook? Pinpoint your biggest time sinks.

2. Deconstruct Your Winners: Take your top-performing ads and break them down into their core components. What images, video clips, headlines, and CTAs are driving results? Catalog these "building blocks" in a central library.

3. Systematize Your Testing: Move beyond random A/B tests. Create a structured hypothesis-driven testing plan. For example: "This week, we will test three different user-generated-style hooks against our best-performing product demo body, holding the CTA constant."

4. Embrace Creative Automation: The final, most crucial step is to leverage technology that eliminates the manual work. To truly achieve creative velocity, you need a platform that can take your winning components and automatically assemble hundreds of on-brand, format-compliant ad variations for every placement.

By adopting this systematic approach, you transform your creative strategy from a reactive, labor-intensive process into a proactive, scalable engine for growth. You free your team to focus on high-level strategy and creative ideation, leaving the repetitive production tasks to an automated system. This is how you finally bridge the gap between knowing all the types of Facebook advertising and consistently winning with them.

Ready to stop the endless cycle of manual video edits and start producing ad creative at scale? Sovran is an AI-powered creative engine that deconstructs your assets and allows you to generate hundreds of high-performing, on-brand video ad variations in seconds. Turn your knowledge of ad formats into profitable results by visiting Sovran and automating your creative workflow today.