Video Ad Creation Software Pricing Comparison (2026)

Choosing video ad software depends on the job: making ads from footage, generating AI video, researching competitors, or measuring results. This page compares what six tools cost and what that money buys: Sovran, Creatify, Arcads, AdCreative.ai, Foreplay and Motion.

Prices checked October 24, 2026 on each vendor's pricing page or help center. Prices change often, so confirm them before you buy. We build Sovran, which is included in this comparison.

Pricing at a Glance

What Each Tool Actually Includes

Sovran: Video Ad Production From Your Footage

Sovran turns existing footage, such as UGC, product demos and past ads, into editable video ads and controlled tests. You build hooks, bodies and calls to action once, then render the combinations you want.

What you get: modular rendering of hook, body and CTA combinations, a timeline editor with captions, AI clip search, brand context, AI voiceovers, short avatar clips from a photo and a custom voice, and export in several aspect ratios.

Plans: Base is $99/mo for 50 modular video ads, Pro is $199/mo for 150, and Premium is $399/mo for 450. Annual billing costs 33% less: $66, $133 and $267 a month. Every plan includes a 30-day money-back guarantee.

Creatify: AI Actors and Generated Ads

Creatify makes ads with AI actors, product-URL videos and generated scenes, and adds ad tools such as competitor tracking on higher plans. It sells monthly credits.

Plans: Standard is $15/mo for 55 credits, Pro is $55 for 280, Max is $95 for 730, and Business starts at $195 for 1,500. Billed annually, they cost 30% less: $10, $38, $66 and $136 a month. A free plan includes 10 credits a month with watermarked exports.

See the full Creatify pricing guide for what each plan's credits buy.

Arcads: AI Actor Videos

Arcads makes talking-actor videos and generated scenes, with tools for captions, translation and remixing. It does not publish dollar prices; current prices appear in the app.

Plans: Starter includes 8,000 credits a month, Creator 16,000, Pro 48,000, Scale 96,000 and Business 192,000. Talking actor videos cost 800 credits per minute for each actor, rounded up to the next full minute. Yearly billing is 20% off.

See the full Arcads pricing guide for a cost-per-ad worksheet.

AdCreative.ai: AI Ad Images and Video

AdCreative.ai generates ad images, copy, product photos, product videos and UGC-style videos, with creative scoring and competitor insights.

Plans: Starter is $39/mo for 20 credits billed monthly, $29/mo billed quarterly, or $20/mo billed yearly. Pro is $249/mo billed monthly. Ultimate appears at two different prices on the page, so confirm it at checkout. All plans start with a 7-day free trial.

Foreplay: Ad Research and Creative Briefs

Foreplay covers the work before production: saving competitor ads, organizing swipe files, and writing briefs and storyboards. It does not render video ads.

Plans: Basic is $59/mo, or $49/mo billed annually. Workflow is $175/mo or $149/mo annually, and Agency is $459/mo or $389/mo annually. Plans start with a 7-day free trial, and a 14-day money-back guarantee applies after the first charge.

Motion: Creative Analytics

Motion analyzes live ads: it tags creative, shows which ads win, and prepares briefs and reports. It does not make video ads.

Plans: Starter is $999/mo for up to $50k in monthly ad spend. Pro and Growth, for higher spend, are priced on request.

Which Tool Is Right for You?

These tools cover different stages of the creative workflow, so they are not always substitutes:

• Have footage and need more ad variations? Sovran turns it into hook, body and CTA tests.
• Need AI actors instead of filming? Compare Creatify and Arcads, which both sell credits.
• Need many static ads? AdCreative.ai generates images as well as video.
• Need research and briefs? Foreplay covers ad inspiration and planning.
• Need to know which live ads work? Motion provides creative analytics.

Many teams use two or three of these together, for example Foreplay for research, Sovran for production and Motion for analysis.

How to Compare Credits With Ad Allowances

Credit plans charge for every attempt, including takes you do not keep. Sovran plans count finished modular video ads instead. To compare them fairly, estimate the cost of one approved ad: the plan price divided by the ads you would actually run each month. The Arcads and Creatify pricing guides show the steps.

Our Recommendation

If your main need is producing video ad variations from footage you already have, compare Sovran plans. Every plan includes a 30-day money-back guarantee.

For a wider look at video ad tools, read our complete video ad creation software guide.