Campaign Structure Tips

Recommended Structure

For creative testing with Sovran, we recommend this Meta campaign structure:

• One campaign dedicated to creative testing (separate from your scaling campaigns).
• One ad set per test batch — each time you publish a new set of variations, create a new ad set.
• All variations in one ad set — let Meta's algorithm distribute spend across variations and identify winners.

Budget Allocation

A common approach:

• Set a daily budget on the ad set (not the campaign) for better control.
• Allow $5-10 per ad variation per day as a rough starting point. For 30 variations, that's $150-300/day.
• Run tests for 3-7 days to gather statistically meaningful data before making decisions.

Identifying Winners

After your test runs, look at key metrics in Meta Ads Manager:

• CPA (Cost per Acquisition) — The primary metric for most performance marketers.
• CTR (Click-Through Rate) — Indicates how compelling the creative is.
• Hook Rate — The percentage of viewers who watch past the first 3 seconds (indicates hook quality).
• ROAS (Return on Ad Spend) — For e-commerce, the ultimate performance indicator.

Because Sovran names each file with the specific creative elements used (e.g., hook name, body name, CTA name), you can easily identify which individual elements drive the best performance.

Scaling Winners

Once you identify winning combinations, move those specific ads into your scaling campaign with higher budgets. Then create a new test batch in Sovran with variations of the winning elements to continue iterating.