Video Ad Insights & Best Practices

Video ad insights and best practices for performance marketers.

Showing 2 posts tagged “Hook Rate”

July 22, 20247 min read

Hook Rate for Meta Ads: Formula, 2026 Benchmarks and 10 Hooks to Test

Hook rate shows how many people watch the first three seconds of your video ad. Learn the formula, compare 2026 Meta benchmarks by industry, read it with hold rate, and test 10 hook formats.

Hook Rate
Meta
2 more

July 15, 20246 min read

How To Test Video Ad Hooks Scientifically

Did you know that 50% of the impact on ad recall and awareness happens in the first 2 and 2.5 seconds, respectively? TikTok discovered this in a study...

Hook Rate
Creative Testing
1 more