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Video ad insights and best practices for performance marketers.

Showing 2 posts tagged with "Hook Rate"

July 22, 20246 min

Hook Rate for Meta Ads: Ultimate Guide with 10 Proven Strategies

Hey performance marketers! We talk a lot about creating content that converts, especially on Meta and TikTok ads. One of the key elements to making ads that...

Hook RateMeta+2

July 15, 20246 min

How To Test Video Ad Hooks Scientifically

Did you know that 50% of the impact on ad recall and awareness happens in the first 2 and 2.5 seconds, respectively? TikTok discovered this in a study...

Hook RateCreative Testing+1