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Video ad insights and best practices for performance marketers.

Showing 13 posts tagged with "Strategy"

Hook Rate for Meta Ads: Ultimate Guide with 10 Proven Strategies
July 22, 20246 min

Hook Rate for Meta Ads: Ultimate Guide with 10 Proven Strategies

Hey performance marketers! We talk a lot about creating content that converts, especially on Meta and TikTok ads. One of the key elements to making ads that...

Hook RateMeta+2
How To Approach Creative Testing with Meta Ads
June 26, 20244 min

How To Approach Creative Testing with Meta Ads

Finding the right ad that clicks with your audience is tough. Creative testing helps solve this problem, and it’s even more important as we head into 2025. The...

Creative TestingMeta+1
Five Mistakes Brands and Agencies Make in Facebook Ads
June 24, 20245 min

Five Mistakes Brands and Agencies Make in Facebook Ads

IntroductionMany brands and agencies struggle with getting the best results from their Facebook ads. The main issue is that they often make the same mistakes....

Facebook AdsCreative Testing+1
Setting Up a Creative Testing Campaign on Meta in 2024
June 13, 20243 min

Setting Up a Creative Testing Campaign on Meta in 2024

I’ve been testing 50 to 100 ads per week on Meta, spending up to $6 million a month. Many growth marketers I’ve spoken to know they should be testing creatives...

Creative TestingMeta+1
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