Polish Screen Recordings Into Onboarding Ad Creatives
Raw screen recordings need precision editing to become effective app ad creatives. Sovran's timeline-based video editor lets you trim screen recordings to key moments, polish onboarding flows, add feature demo annotations, highlight results screens, and create engaging app walkthroughs — all in the browser.
The Challenge
Why subscription-based mobile apps teams need video ad editor
The specific challenges that video ad editor solves for subscription-based mobile apps video ad production.
Raw screen recordings are too long for ads
App screen recordings capture entire user flows but ads need peak moments: key features, satisfying results, and engaging interactions. You need to trim to the most compelling moments and create pacing that hooks viewers quickly.
Onboarding flows need editing to show key moments
App onboarding sequences are too long for ads but need to demonstrate value quickly. You need to edit onboarding flows to highlight key moments, remove unnecessary steps, and create engaging pacing that shows app value in seconds.
Feature demo annotations need precise timing
App ads need text overlays that highlight features at the exact moment they appear on screen. Timing these overlays to UI interactions requires frame-accurate editing that's tedious in traditional tools.
How It Works
Video Ad Editor workflow for subscription-based mobile apps
Import and trim screen recordings
Upload app screen recordings, onboarding flows, or feature demos and use the timeline editor to trim to the most compelling moments: key feature demonstrations, satisfying results screens, and engaging user interactions.
Add feature demo annotations and highlights
Layer text overlays at precise moments: feature names as they appear, benefit callouts during demonstrations, and results highlights. Time overlays to exact screen interactions for frame-accurate annotation.
Export as modular components
Export polished app demo segments as modules for your modular ad project. Each annotated segment becomes a reusable building block that pairs with hook and CTA modules for scalable ad variations.
Use in modular ad projects or publish directly
Feed edited segments into your modular rendering project to generate dozens of ad variations, or export finished edits directly. Push completed ads to Meta Ads with one click for immediate testing.
Real-World Example
Video Ad Editor in action
A subscription app creates onboarding ad creatives for a new feature. They edit 6 screen recordings into polished 12-second segments, each highlighting a different feature with annotation overlays. These become body modules paired with 8 hook variations for 48 unique app ad variations.
FAQ
Video Ad Editor for Subscription-Based Mobile Apps: FAQ
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