Polish Product Footage Into Scroll-Stopping Ads
Raw product footage needs precision editing to become effective ad creatives. Sovran's timeline-based video editor lets you trim product demos to key moments, add pricing overlays and feature callouts, polish unboxing clips, and transform UGC into branded ad segments — all in the browser.
The Challenge
Why e-commerce & dtc brands teams need video ad editor
The specific challenges that video ad editor solves for e-commerce & dtc brands video ad production.
Raw product footage needs significant post-production
Product demo videos are too long and unstructured for ads. You need to trim to the most compelling moments, add pricing overlays, highlight key features, and create engaging pacing — a workflow that desktop editing tools make unnecessarily complex.
UGC clips need branding without losing authenticity
User-generated content is powerful but needs subtle branding overlays, consistent color grading, and text callouts to match your brand. Adding these elements while preserving authentic UGC feel requires precise editing that's tedious in traditional tools.
Unboxing clips need polish for ad performance
Raw unboxing footage captures excitement but needs trimming, text overlays for product names, and pacing adjustments to work as ad creatives. Manual editing slows down your creative production cycle.
How It Works
Video Ad Editor workflow for e-commerce & dtc brands
Import and trim product footage
Upload product demo videos, unboxing clips, or UGC content and use the timeline editor to trim to the most compelling moments: product reveals, key feature demonstrations, and satisfying unboxing moments.
Add pricing overlays and feature callouts
Layer text overlays at precise moments: pricing information as products are shown, feature names during demonstrations, and brand callouts that maintain UGC authenticity. Adjust positioning, fonts, and timing to match your brand.
Export as modular components
Export polished product segments as modules for your modular ad project. Each edited segment becomes a reusable building block that pairs with hook and CTA modules for scalable ad variations.
Use in modular ad projects or publish directly
Feed edited segments into your modular rendering project to generate dozens of ad variations, or export finished edits directly. Push completed ads to Meta Ads with one click for immediate testing.
Real-World Example
Video Ad Editor in action
An e-commerce brand edits 15 product demo videos into polished 10-second showcase segments. Each segment highlights a different product feature with pricing overlays. These become body modules paired with 8 hook variations for 120 unique product ad variations.
FAQ
Video Ad Editor for E-commerce & DTC Brands: FAQ
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