Polish UGC Into Branded Beauty Ads
Raw UGC and creator footage is the best-performing content format for beauty brands — but it needs branding. Sovran's timeline editor lets you transform raw creator clips into polished, branded ads with text overlays, product callouts, and transitions while preserving the authentic UGC feel.
The Challenge
Why beauty & cosmetics teams need video ad editor
The specific challenges that video ad editor solves for beauty & cosmetics video ad production.
Raw UGC needs branding without losing authenticity
The best beauty ads look authentic but have branded elements: product name callouts, ingredient highlights, and CTA text. Adding these requires precise editing that preserves the UGC feel — not overproduced polish.
Creator footage needs trimming and retiming
Influencer clips are rarely ad-length. You need to trim to the best 15-30 seconds, retime for pacing, and add branded elements — a per-clip editing process that doesn't scale with traditional tools.
How It Works
Video Ad Editor workflow for beauty & cosmetics
Import creator and UGC footage
Upload raw influencer clips, customer testimonials, and product demo footage. Import your brand assets: logos, fonts, color palettes, and product images.
Edit and brand in the timeline
Trim UGC clips to the most impactful moments. Add product name callouts at the reveal moment, ingredient highlight text during application, and branded CTA at the end. Keep the editing light to preserve authenticity.
Export as branded UGC modules
Export edited UGC clips as modules for your modular project. Each polished UGC segment pairs with different hook and CTA modules to scale your creator content into dozens of ad variations.
Use in modular ad projects or publish directly
Feed edited UGC segments into your modular rendering project to generate dozens of ad variations, or export finished edits directly. Push completed ads to Meta Ads with one click for immediate testing.
Real-World Example
Video Ad Editor in action
A skincare brand receives 8 creator UGC clips for a new moisturizer. In the timeline editor, each clip is trimmed, branded with product callouts and ingredient highlights, and exported as body modules. Paired with 6 hook variations and 3 CTAs, these 8 clips become 144 unique beauty ad variations.
FAQ
Video Ad Editor for Beauty & Cosmetics: FAQ
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