Modular Ad Production Across Every Client Account
Agencies need to deliver high-volume video ad creative for multiple clients without scaling headcount proportionally. Modular rendering lets your team build per-client ad structures where hooks, bodies, and CTAs are swappable — then render every combination for each client in one batch.
The Challenge
Why performance marketing agencies teams need modular video ads
The specific challenges that modular video ads solves for performance marketing agencies video ad production.
5-10 clients each need 50+ variations per month
Your production team is shared across all client accounts. Editing individual videos for each client doesn't scale. You need a system where one producer can deliver hundreds of variations across the entire client roster.
Per-video editing destroys agency margins
When each ad variation requires individual editing time, your cost-per-deliverable rises linearly with volume. Modular rendering makes cost sublinear — more output without proportionally more labor.
How It Works
Modular Video Ads workflow for performance marketing agencies
Build per-client modular templates
Create a modular project for each client with their specific hook styles, product/service content, testimonials, and CTAs. Each template follows the client's brand guidelines from their context vault.
Configure variation matrices
Assign modules to slots for each client. A typical agency matrix: 8 hooks × 6 body segments × 4 CTAs = 192 unique ads per client. Set the required aspect ratios for each client's media plan.
Batch render across clients
Render all combinations for each client project. One session produces a full month of ad variations per client — 100-200+ unique videos ready for testing.
Publish to each client's Meta account
Push rendered variations directly to each client's Meta Ads account. Streamline the handoff from creative to media buying — clients get approved ads ready to launch without manual uploads.
Real-World Example
Modular Video Ads in action
A performance agency managing 8 DTC clients uses modular rendering to deliver 150+ video ad variations per client per month. One producer manages the entire workflow — up from 10-15 ads per client when using traditional editing.
FAQ
Modular Video Ads for Performance Marketing Agencies: FAQ
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