Video ad insights and best practices for performance marketers.
Showing 10 posts tagged “Creative Testing”
A refreshed breakdown of infamous bad ads, the creative and process failures behind them, and the testing workflow performance teams can use to catch weak campaigns earlier.
Use this TikTok ad specs guide to export compliant vertical videos, avoid safe-zone mistakes, choose the right format, and turn approved footage into more ad variations.
Compare the main Facebook ad types, when each format works best, and how paid social teams can turn source footage into more image, video, carousel, Reels, and lead ad tests.
If your Meta ads aren’t performing, the problem often isn’t your budget. It’s the lack of a structured testing system. Throwing random ideas at the wall is a...
IntroductionIf you're running creative tests at scale, you already know how tough it is to keep track of what’s working. It’s easy to get lost in all the data,...
Hey everyone, Manson here. I’ve got some insights I wish I knew earlier, and I’m about to drop some serious knowledge on you. If you’re struggling to lower...
Did you know that 50% of the impact on ad recall and awareness happens in the first 2 and 2.5 seconds, respectively? TikTok discovered this in a study...
Finding the right ad that clicks with your audience is tough. Creative testing helps solve this problem, and it’s even more important as we head into 2025. The...
IntroductionMany brands and agencies struggle with getting the best results from their Facebook ads. The main issue is that they often make the same mistakes....