Video ad insights and best practices for performance marketers.
Did you know that 50% of the impact on ad recall and awareness happens in the first 2 and 2.5 seconds, respectively? TikTok discovered this in a study...
Let’s agree on one thing: creating effective video ads is tough. Many businesses struggle with this. If you’re reading this, you’re likely facing the same...
Finding the right ad that clicks with your audience is tough. Creative testing helps solve this problem, and it’s even more important as we head into 2025. The...
IntroductionMany brands and agencies struggle with getting the best results from their Facebook ads. The main issue is that they often make the same mistakes....
I’ve been testing 50 to 100 ads per week on Meta, spending up to $6 million a month. Many growth marketers I’ve spoken to know they should be testing creatives...