Introduction
Creating video ads can be a time-consuming task, especially when you’re doing it at scale. A leading mobile subscription app had this challenge, with each video ad taking about an hour to make. They needed a solution to produce high-quality ads quickly and efficiently. This is where Sovran came in and changed everything.
The Challenge
Before Sovran, the mobile subscription app depended heavily on their motion designers. Making each video ad took around an hour, limiting how many ads they could produce and how quickly they could respond to new trends. The alternatives were to hire and train more designers or hire expensive agencies.
The Solution
Sovran is a unique solution created by a creative strategist that scales modular video ads quick and easy. Sovran allows you to aggressively test hooks, store your assets in organized buckets, and fully customize your ad naming convention.
Tactics
To maximize their results with Sovran, the mobile subscription app used several tactics:
Hooks: They tested over 500 different hooks to find the most engaging ones.
Bodies: They experimented with over 50 different body formats for the ads.
Aspect Ratios: They exported the videos in equal amounts of 9x16, 1x1, and 4x5 aspect ratios to ensure they were optimized for various platforms.
Results and Impact
After starting with Sovran, the mobile subscription app saw a huge increase in their video production. In just 90 days, they made 1,645 video ads. What used to take their designer an hour now takes only 10-15 minutes.
Conclusion
Sovran has been a real game-changer for the subscription mobile app. They can now create video ads faster and easier, giving their creative strategists more control and freeing up their motion designers for more complex tasks. It’s made their paid marketing more agile and effective.