Introduction
Producing a high volume of video ads is a demanding task, especially for innovative ad tech companies that need to keep up with customer demands. Plug faced this exact challenge but found a game-changing solution with Sovran. This case study details their impressive results creating 611 video ads within just 4 days.
The Challenge
Before using Sovran, Plug struggled with the high time investment required to create video ads. The nimble team at Plug was looking for automation solutions to meet customer demands promptly.
The Solution
Sovran is a unique solution designed to simplify and speed up the modular video ad creation process. By combining video building blocks, Sovran enables even a single creative strategist to produce a large number of ads quickly and efficiently, without compromising on quality.
Tactics
To maximize their output with Sovran, Plug employed several tactics:
Hooks: They tested a variety of hooks to capture attention effectively.
Bodies: They experimented with different body formats to keep the content engaging.
Aspect Ratios: They exported videos in 9x16 to ensure optimal performance across Instagram Reels and TikTok platforms.
Results and Impact
By leveraging Sovran, Plug saw a dramatic increase in their video production capacity. In just 4 days, Plug was able to produce 611 video ads. The process, which used to be slow and cumbersome, was streamlined to the point where ads could be created in a fraction of the time previously required.
This efficiency allowed Plug to meet customer demands more effectively and to run more tests, leading to better-performing campaigns.
Conclusion
Sovran has been a critical asset for Plug, enabling them to produce high-quality video ads quickly and efficiently. This newfound capability has not only improved their operational efficiency but also enhanced their ability to deliver superior results for their customers.