Creating performance videos can be a real headache. It's time-consuming and sometimes feels overwhelming. But don't worry. In this article, we’ll show you how to automate this process to make your Meta ad account more profitable. We’ll talk about a tool that helps you put together different video elements and make lots of variations quickly and easily.

Video Ad Automation Tool Overview

Sovran is designed to make creating performance videos easy and fast. Instead of putting everything together by hand, you can use this tool to combine your hooks, body videos, call-to-action clips, and music. It automatically makes all possible variations for you to test.

Key Features

• Combines different video elements

• Easy upload and organization of assets

• Simple review and adjustment process

• Custom naming conventions for tracking

• Fast video generation and download

Step-by-Step Process

Step 1: Uploading Hooks

Start by uploading your hooks. These are the opening clips that grab attention. They are the MOST important part of your video ad. If your hook doesn't grab attention, the rest of your video will be ignored. This leads to hours of wasted effort and money down the drain.

Step 2: Uploading Body Videos

Next, upload the main content of your videos, called body videos. These go into their own section, separate from the hooks. Body videos have scripts like Problem-Agitate-Solution, Before-After-Bridge, Testimonial Mashups, and more.

Step 3: Uploading Call to Action Clips

Now, upload your call-to-action clips. These are the parts that tell viewers what to do next, like "Buy Now" or "Learn More."

Step 4: Uploading Audio Files

Don’t forget the audio! You can upload music or voiceovers. This makes your videos more engaging. Trending music is a very important variable to test with your video ads.

Step 5: Choosing Aspect Ratio

Finally, choose the aspect ratio for your videos. This is the size and shape of your video. For example, you might choose 9x16 for an Instagram Story/Reels or 4x5 for Facebook and Instagram Feed.

Advanced Customization

Trimming and Adjusting Clips

You can fine-tune your clips by trimming them to the right length. Click the gear icon to adjust the volume levels as needed. These adjustments can be made for hooks, body videos, call-to-action clips, and audio files.

Adjusting Volume Levels

Make sure your audio levels are balanced. This tool lets you adjust the volume for each clip to ensure everything sounds great.

Setting Aspect Ratio

Pick the right aspect ratio for where you plan to post your videos. Whether it's for Instagram, Facebook, or another platform, choosing the correct size is crucial.

Review and Final Adjustments

Review Screen Overview

Once you’ve uploaded and adjusted your clips, you can review everything on the review screen. This is where you make sure all the elements fit together nicely.

Adjusting Settings

If something doesn’t look right, you can tweak the settings here. Adjust the trim, volume, or aspect ratio until everything is just how you want it.

Automatic Naming Conventions for Performance Marketing

Naming your videos correctly is very important. This tool lets you set naming conventions to keep track of every variable. You can use dropdown selections like CTA name, body name, audio name, and aspect ratio. You can also add custom fields to make tracking even easier.

Generating Video Ads

Creating Video Ads

After reviewing and adjusting your settings, it's time to create your video ads. Click the "create video ads" button, and the tool will start making all the different variations.

Downloading the Ads

Within a few minutes, your video ads will be ready for download. You can download all the ads at once, saving you a lot of time. It will send you a zip file via email.

Monitoring the Video Ad Variations

Once downloaded, you can upload these ads to your Meta account and start testing them. Keep track of which variations perform best to optimize your campaigns.

Conclusion

Sovran can save you a lot of time and effort in creating performance videos. By automating the process, you can focus on other important aspects of your marketing strategy. The tool helps you combine hooks, body videos, call-to-action clips, and audio files, making all possible variations for you to test.