In December 2022, I left my job leading the Creative Strategy team at Cash App to start a performance creative agency for health and wellness brands. I felt a stronger purpose in this vertical during my 2 years on the Growth team at Calm.

Now, I’m bootstrapping a way to automate performance video. I want to remove all the manual work associated with making video ad iterations.

I've tested over 5,139 video ads on Meta over the last 5 years and I built Sovran for 3 reasons:

1. Save time and focus on what matters: understanding why ads work

2. Avoid headaches like exporting ads one by one or not being able to find a clip

3. Get profitable fast by testing more ads - the more you test, the more you learn

I used to manually create, name, and export each new ad with CapCut. Now I use Sovran and it saves me hours a week with no mistakes.

Happy testing,

Manson